Discourage allocation

docs/dev/README.md

@@ -236,11 +236,6 @@ struct Foo {
 }
 ```
 
-## Documentation
-
-For `.md` and `.adoc` files, prefer a sentence-per-line format, don't wrap lines.
-If the line is too long, you want to split the sentence in two :-)
-
 ## Preconditions
 
 Function preconditions should generally be expressed in types and provided by the caller (rather than checked by callee):
@@ -261,6 +256,32 @@ fn frobnicate(walrus: Option<Walrus>) {
 }
 ```
 
+## Premature Pessimization
+
+While we don't specifically optimize code yet, avoid writing the code which is slower than it needs to be.
+Don't allocate a `Vec` were an iterator would do, don't allocate strings needlessly.
+
+```rust
+// Good
+use itertools::Itertools;
+
+let (first_word, second_word) = match text.split_ascii_whitespace().collect_tuple() {
+    Some(it) => it,
+    None => return,
+}
+
+// Not as good
+let words = text.split_ascii_whitespace().collect::<Vec<_>>();
+if words.len() != 2 {
+    return
+}
+```
+
+## Documentation
+
+For `.md` and `.adoc` files, prefer a sentence-per-line format, don't wrap lines.
+If the line is too long, you want to split the sentence in two :-)
+
 ## Commit Style
 
 We don't have specific rules around git history hygiene.