diff --git a/README.md b/README.md
index add80662..8d3a76a8 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# <img src="https://raw.githubusercontent.com/django-components/django-components/master/logo/logo-black-on-white.svg" alt="django-components" style="max-width: 100%; background: white; color: black;">
+# <img src="https://raw.githubusercontent.com/django-components/django-components/master/assets/logo/logo-black-on-white.svg" alt="django-components" style="max-width: 100%; background: white; color: black;">
 
 [![PyPI - Version](https://img.shields.io/pypi/v/django-components)](https://pypi.org/project/django-components/) [![PyPI - Python Version](https://img.shields.io/pypi/pyversions/django-components)](https://pypi.org/project/django-components/) [![PyPI - License](https://img.shields.io/pypi/l/django-components)](https://github.com/django-components/django-components/blob/master/LICENSE/) [![PyPI - Downloads](https://img.shields.io/pypi/dm/django-components)](https://pypistats.org/packages/django-components) [![GitHub Actions Workflow Status](https://img.shields.io/github/actions/workflow/status/django-components/django-components/tests.yml)](https://github.com/django-components/django-components/actions/workflows/tests.yml) [![asv](https://img.shields.io/badge/benchmarked%20by-asv-blue.svg?style=flat)](https://django-components.github.io/django-components/latest/benchmarks/)[![Discord](https://img.shields.io/badge/Discord-%235865F2.svg?logo=discord&logoColor=white)](https://discord.gg/NaQ8QPyHtD)
 
@@ -16,7 +16,7 @@ With `django-components` you can support Django projects small and large without
 <p align="center">
   <a href="https://www.ohne-makler.net/?ref=django-components" target="_blank"
   title="Ohne-makler: Sell and rent real estate without an agent"><img
-  src="https://raw.githubusercontent.com/django-components/django-components/master/.github/assets/sponsors/sponsor-ohne-makler.png" height="120"
+  src="https://raw.githubusercontent.com/django-components/django-components/master/assets/sponsors/sponsor-ohne-makler.png" height="120"
   /></a>
 </p>
 
diff --git a/logo/logo-black-on-transparent.svg b/assets/logo/logo-black-on-transparent.svg
similarity index 100%
rename from logo/logo-black-on-transparent.svg
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similarity index 100%
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similarity index 100%
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similarity index 100%
rename from logo/mark-black-on-white.svg
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similarity index 100%
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diff --git a/logo/mark-white-on-black-padding.svg b/assets/logo/mark-white-on-black-padding.svg
similarity index 100%
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diff --git a/logo/mark-white-on-black.png b/assets/logo/mark-white-on-black.png
similarity index 100%
rename from logo/mark-white-on-black.png
rename to assets/logo/mark-white-on-black.png
diff --git a/logo/mark-white-on-black.svg b/assets/logo/mark-white-on-black.svg
similarity index 100%
rename from logo/mark-white-on-black.svg
rename to assets/logo/mark-white-on-black.svg
diff --git a/.github/assets/sponsors/sponsor-ohne-makler.png b/assets/sponsors/sponsor-ohne-makler.png
similarity index 100%
rename from .github/assets/sponsors/sponsor-ohne-makler.png
rename to assets/sponsors/sponsor-ohne-makler.png
diff --git a/docs/overview/welcome.md b/docs/overview/welcome.md
index c75b211f..34f2de75 100644
--- a/docs/overview/welcome.md
+++ b/docs/overview/welcome.md
@@ -1,4 +1,4 @@
-<img src="https://raw.githubusercontent.com/django-components/django-components/master/logo/logo-black-on-white.svg" alt="django-components" style="max-width: 100%; background: white; color: black;">
+<img src="https://raw.githubusercontent.com/django-components/django-components/master/assets/logo/logo-black-on-white.svg" alt="django-components" style="max-width: 100%; background: white; color: black;">
 
 [![PyPI - Version](https://img.shields.io/pypi/v/django-components)](https://pypi.org/project/django-components/) [![PyPI - Python Version](https://img.shields.io/pypi/pyversions/django-components)](https://pypi.org/project/django-components/) [![PyPI - License](https://img.shields.io/pypi/l/django-components)](https://github.com/django-components/django-components/blob/master/LICENSE/) [![PyPI - Downloads](https://img.shields.io/pypi/dm/django-components)](https://pypistats.org/packages/django-components) [![GitHub Actions Workflow Status](https://img.shields.io/github/actions/workflow/status/django-components/django-components/tests.yml)](https://github.com/django-components/django-components/actions/workflows/tests.yml) [![asv](https://img.shields.io/badge/benchmarked%20by-asv-blue.svg?style=flat)](/django-components/latest/benchmarks/)
 
@@ -12,7 +12,7 @@ With `django-components` you can support Django projects small and large without
 <p align="center">
   <a href="https://www.ohne-makler.net/?ref=django-components" target="_blank"
   title="Ohne-makler: Sell and rent real estate without an agent"><img
-  src="https://raw.githubusercontent.com/django-components/django-components/master/.github/assets/sponsors/sponsor-ohne-makler.png" height="120" width="50%"
+  src="https://raw.githubusercontent.com/django-components/django-components/master/assets/sponsors/sponsor-ohne-makler.png" height="120" width="50%"
   /></a>
 </p>