diff --git a/src/django_components/util/tag_parser.py b/src/django_components/util/tag_parser.py
index 8b0e74fb..ad409133 100644
--- a/src/django_components/util/tag_parser.py
+++ b/src/django_components/util/tag_parser.py
@@ -34,6 +34,12 @@ class TagAttr:
             value = f"...{value}"
         return value
 
+    def formatted(self) -> str:
+        s = self.formatted_value()
+        if self.key:
+            return f"{self.key}={s}"
+        return s
+
 
 # Parse the content of a Django template tag like this:
 #
@@ -139,6 +145,7 @@ def parse_tag_attrs(text: str) -> Tuple[str, List[TagAttr]]:
         take_while(TAG_WHITESPACE)
 
         start_index = len(normalized)
+        is_translation = False
 
         # If token starts with a quote, we assume it's a value without key part.
         # e.g. `component 'my_comp'`
@@ -185,8 +192,6 @@ def parse_tag_attrs(text: str) -> Tuple[str, List[TagAttr]]:
             if is_next_token("_("):
                 taken_n(2)  # _(
                 is_translation = True
-            else:
-                is_translation = False
 
             # NOTE: We assume no space between the translation syntax and the quote.
             quote_char = taken_n(1)  # " or '
@@ -216,7 +221,7 @@ def parse_tag_attrs(text: str) -> Tuple[str, List[TagAttr]]:
                 start_index=start_index,
                 quoted=quoted,
                 spread=is_spread,
-                translation=False,
+                translation=is_translation,
             )
         )
 
diff --git a/tests/test_tag_parser.py b/tests/test_tag_parser.py
index c67de8d6..483b988b 100644
--- a/tests/test_tag_parser.py
+++ b/tests/test_tag_parser.py
@@ -9,61 +9,96 @@ setup_test_config({"autodiscover": False})
 class TagParserTests(BaseTestCase):
     def test_tag_parser(self):
         _, attrs = parse_tag_attrs("component 'my_comp' key=val key2='val2 two' ")
+
+        expected_attrs = [
+            TagAttr(key=None, value="component", start_index=0, quoted=None, spread=False, translation=False),
+            TagAttr(key=None, value="my_comp", start_index=10, quoted="'", spread=False, translation=False),
+            TagAttr(key="key", value="val", start_index=20, quoted=None, spread=False, translation=False),
+            TagAttr(key="key2", value="val2 two", start_index=28, quoted="'", spread=False, translation=False),
+        ]
+
+        self.assertEqual(attrs, expected_attrs)
         self.assertEqual(
-            attrs,
+            [a.formatted() for a in attrs],
             [
-                TagAttr(key=None, value="component", start_index=0, quoted=None, spread=False, translation=False),
-                TagAttr(key=None, value="my_comp", start_index=10, quoted="'", spread=False, translation=False),
-                TagAttr(key="key", value="val", start_index=20, quoted=None, spread=False, translation=False),
-                TagAttr(key="key2", value="val2 two", start_index=28, quoted="'", spread=False, translation=False),
+                "component",
+                "'my_comp'",
+                "key=val",
+                "key2='val2 two'",
             ],
         )
 
     def test_tag_parser_nested_quotes(self):
         _, attrs = parse_tag_attrs("component 'my_comp' key=val key2='val2 \"two\"' text=\"organisation's\" ")
+
+        expected_attrs = [
+            TagAttr(key=None, value="component", start_index=0, quoted=None, spread=False, translation=False),
+            TagAttr(key=None, value="my_comp", start_index=10, quoted="'", spread=False, translation=False),
+            TagAttr(key="key", value="val", start_index=20, quoted=None, spread=False, translation=False),
+            TagAttr(key="key2", value='val2 "two"', start_index=28, quoted="'", spread=False, translation=False),
+            TagAttr(key="text", value="organisation's", start_index=46, quoted='"', spread=False, translation=False),
+        ]
+
+        self.assertEqual(attrs, expected_attrs)
         self.assertEqual(
-            attrs,
+            [a.formatted() for a in attrs],
             [
-                TagAttr(key=None, value="component", start_index=0, quoted=None, spread=False, translation=False),
-                TagAttr(key=None, value="my_comp", start_index=10, quoted="'", spread=False, translation=False),
-                TagAttr(key="key", value="val", start_index=20, quoted=None, spread=False, translation=False),
-                TagAttr(key="key2", value='val2 "two"', start_index=28, quoted="'", spread=False, translation=False),
-                TagAttr(
-                    key="text", value="organisation's", start_index=46, quoted='"', spread=False, translation=False
-                ),
+                "component",
+                "'my_comp'",
+                "key=val",
+                "key2='val2 \"two\"'",
+                'text="organisation\'s"',
             ],
         )
 
     def test_tag_parser_trailing_quote_single(self):
         _, attrs = parse_tag_attrs("component 'my_comp' key=val key2='val2 \"two\"' text=\"organisation's\" 'abc")
 
+        expected_attrs = [
+            TagAttr(key=None, value="component", start_index=0, quoted=None, spread=False, translation=False),
+            TagAttr(key=None, value="my_comp", start_index=10, quoted="'", spread=False, translation=False),
+            TagAttr(key="key", value="val", start_index=20, quoted=None, spread=False, translation=False),
+            TagAttr(key="key2", value='val2 "two"', start_index=28, quoted="'", spread=False, translation=False),
+            TagAttr(key="text", value="organisation's", start_index=46, quoted='"', spread=False, translation=False),
+            TagAttr(key=None, value="'abc", start_index=68, quoted=None, spread=False, translation=False),
+        ]
+
+        self.assertEqual(attrs, expected_attrs)
         self.assertEqual(
-            attrs,
+            [a.formatted() for a in attrs],
             [
-                TagAttr(key=None, value="component", start_index=0, quoted=None, spread=False, translation=False),
-                TagAttr(key=None, value="my_comp", start_index=10, quoted="'", spread=False, translation=False),
-                TagAttr(key="key", value="val", start_index=20, quoted=None, spread=False, translation=False),
-                TagAttr(key="key2", value='val2 "two"', start_index=28, quoted="'", spread=False, translation=False),
-                TagAttr(
-                    key="text", value="organisation's", start_index=46, quoted='"', spread=False, translation=False
-                ),
-                TagAttr(key=None, value="'abc", start_index=68, quoted=None, spread=False, translation=False),
+                "component",
+                "'my_comp'",
+                "key=val",
+                "key2='val2 \"two\"'",
+                'text="organisation\'s"',
+                "'abc",
             ],
         )
 
     def test_tag_parser_trailing_quote_double(self):
         _, attrs = parse_tag_attrs('component "my_comp" key=val key2="val2 \'two\'" text=\'organisation"s\' "abc')
+        expected_attrs = [
+            TagAttr(key=None, value="component", start_index=0, quoted=None, spread=False, translation=False),
+            TagAttr(key=None, value="my_comp", start_index=10, quoted='"', spread=False, translation=False),
+            TagAttr(key="key", value="val", start_index=20, quoted=None, spread=False, translation=False),
+            TagAttr(key="key2", value="val2 'two'", start_index=28, quoted='"', spread=False, translation=False),
+            TagAttr(
+                key="text", value='organisation"s', start_index=46, quoted="'", spread=False, translation=False
+            ),  # noqa: E501
+            TagAttr(key=None, value='"abc', start_index=68, quoted=None, spread=False, translation=False),
+        ]
+
+        self.assertEqual(attrs, expected_attrs)
         self.assertEqual(
-            attrs,
+            [a.formatted() for a in attrs],
             [
-                TagAttr(key=None, value="component", start_index=0, quoted=None, spread=False, translation=False),
-                TagAttr(key=None, value="my_comp", start_index=10, quoted='"', spread=False, translation=False),
-                TagAttr(key="key", value="val", start_index=20, quoted=None, spread=False, translation=False),
-                TagAttr(key="key2", value="val2 'two'", start_index=28, quoted='"', spread=False, translation=False),
-                TagAttr(
-                    key="text", value='organisation"s', start_index=46, quoted="'", spread=False, translation=False
-                ),  # noqa: E501
-                TagAttr(key=None, value='"abc', start_index=68, quoted=None, spread=False, translation=False),
+                "component",
+                '"my_comp"',
+                "key=val",
+                "key2=\"val2 'two'\"",
+                "text='organisation\"s'",
+                '"abc',
             ],
         )
 
@@ -71,17 +106,25 @@ class TagParserTests(BaseTestCase):
         _, attrs = parse_tag_attrs(
             "component 'my_comp' key=val key2='val2 \"two\"' text=\"organisation's\" value='abc"
         )
+        expected_attrs = [
+            TagAttr(key=None, value="component", start_index=0, quoted=None, spread=False, translation=False),
+            TagAttr(key=None, value="my_comp", start_index=10, quoted="'", spread=False, translation=False),
+            TagAttr(key="key", value="val", start_index=20, quoted=None, spread=False, translation=False),
+            TagAttr(key="key2", value='val2 "two"', start_index=28, quoted="'", spread=False, translation=False),
+            TagAttr(key="text", value="organisation's", start_index=46, quoted='"', spread=False, translation=False),
+            TagAttr(key="value", value="'abc", start_index=68, quoted=None, spread=False, translation=False),
+        ]
+
+        self.assertEqual(attrs, expected_attrs)
         self.assertEqual(
-            attrs,
+            [a.formatted() for a in attrs],
             [
-                TagAttr(key=None, value="component", start_index=0, quoted=None, spread=False, translation=False),
-                TagAttr(key=None, value="my_comp", start_index=10, quoted="'", spread=False, translation=False),
-                TagAttr(key="key", value="val", start_index=20, quoted=None, spread=False, translation=False),
-                TagAttr(key="key2", value='val2 "two"', start_index=28, quoted="'", spread=False, translation=False),
-                TagAttr(
-                    key="text", value="organisation's", start_index=46, quoted='"', spread=False, translation=False
-                ),
-                TagAttr(key="value", value="'abc", start_index=68, quoted=None, spread=False, translation=False),
+                "component",
+                "'my_comp'",
+                "key=val",
+                "key2='val2 \"two\"'",
+                'text="organisation\'s"',
+                "value='abc",
             ],
         )
 
@@ -89,16 +132,45 @@ class TagParserTests(BaseTestCase):
         _, attrs = parse_tag_attrs(
             'component "my_comp" key=val key2="val2 \'two\'" text=\'organisation"s\' value="abc'
         )
+        expected_attrs = [
+            TagAttr(key=None, value="component", start_index=0, quoted=None, spread=False, translation=False),
+            TagAttr(key=None, value="my_comp", start_index=10, quoted='"', spread=False, translation=False),
+            TagAttr(key="key", value="val", start_index=20, quoted=None, spread=False, translation=False),
+            TagAttr(key="key2", value="val2 'two'", start_index=28, quoted='"', spread=False, translation=False),
+            TagAttr(key="text", value='organisation"s', start_index=46, quoted="'", spread=False, translation=False),
+            TagAttr(key="value", value='"abc', start_index=68, quoted=None, spread=False, translation=False),
+        ]
+
+        self.assertEqual(attrs, expected_attrs)
         self.assertEqual(
-            attrs,
+            [a.formatted() for a in attrs],
             [
-                TagAttr(key=None, value="component", start_index=0, quoted=None, spread=False, translation=False),
-                TagAttr(key=None, value="my_comp", start_index=10, quoted='"', spread=False, translation=False),
-                TagAttr(key="key", value="val", start_index=20, quoted=None, spread=False, translation=False),
-                TagAttr(key="key2", value="val2 'two'", start_index=28, quoted='"', spread=False, translation=False),
-                TagAttr(
-                    key="text", value='organisation"s', start_index=46, quoted="'", spread=False, translation=False
-                ),
-                TagAttr(key="value", value='"abc', start_index=68, quoted=None, spread=False, translation=False),
+                "component",
+                '"my_comp"',
+                "key=val",
+                "key2=\"val2 'two'\"",
+                "text='organisation\"s'",
+                'value="abc',
+            ],
+        )
+
+    def test_tag_parser_translation(self):
+        _, attrs = parse_tag_attrs('component "my_comp" _("one") key=_("two")')
+
+        expected_attrs = [
+            TagAttr(key=None, value="component", start_index=0, quoted=None, spread=False, translation=False),
+            TagAttr(key=None, value="my_comp", start_index=10, quoted='"', spread=False, translation=False),
+            TagAttr(key=None, value="one", start_index=20, quoted='"', spread=False, translation=True),
+            TagAttr(key="key", value="two", start_index=29, quoted='"', spread=False, translation=True),
+        ]
+
+        self.assertEqual(attrs, expected_attrs)
+        self.assertEqual(
+            [a.formatted() for a in attrs],
+            [
+                "component",
+                '"my_comp"',
+                '_("one")',
+                'key=_("two")',
             ],
         )