diff --git a/README.md b/README.md
index 6809ffc8..9a1b8748 100644
--- a/README.md
+++ b/README.md
@@ -67,7 +67,7 @@ Astral
 <a href="https://grafana.com/">
 <img src="https://avatars.githubusercontent.com/u/7195757?s=100&v=4" width="100px">
 <br>
-Grafana
+Grafana Labs
 </a>
 </td>
 </tr>
diff --git a/crates/zizmor/src/main.rs b/crates/zizmor/src/main.rs
index 4891bdeb..2ff3f58e 100644
--- a/crates/zizmor/src/main.rs
+++ b/crates/zizmor/src/main.rs
@@ -7,7 +7,7 @@ use std::{
 };
 
 use annotate_snippets::{Level, Renderer};
-use anstream::{eprintln, stream::IsTerminal};
+use anstream::{eprintln, println, stream::IsTerminal};
 use anyhow::{Context, Result, anyhow};
 use audit::{Audit, AuditLoadError};
 use camino::{Utf8Path, Utf8PathBuf};
@@ -23,6 +23,7 @@ use indicatif::ProgressStyle;
 use owo_colors::OwoColorize;
 use registry::{AuditRegistry, FindingRegistry, InputKey, InputKind, InputRegistry};
 use state::AuditState;
+use terminal_link::Link;
 use tracing::{Span, info_span, instrument};
 use tracing_indicatif::{IndicatifLayer, span_ext::IndicatifSpanExt};
 use tracing_subscriber::{EnvFilter, layer::SubscriberExt as _, util::SubscriberInitExt as _};
@@ -39,6 +40,10 @@ mod state;
 mod utils;
 mod yaml_patch;
 
+// TODO: Dedupe this with the top-level `sponsors.json` used by the
+// README + docs site.
+const THANKS: &[(&str, &str)] = &[("Grafana Labs", "https://grafana.com")];
+
 /// Finds security issues in GitHub Actions setups.
 #[derive(Parser)]
 #[command(about, version)]
@@ -133,6 +138,10 @@ struct App {
     #[arg(long, value_enum, value_name = "SHELL", exclusive = true)]
     completions: Option<Shell>,
 
+    /// Emit thank-you messages for zizmor's sponsors.
+    #[arg(long, exclusive = true)]
+    thanks: bool,
+
     /// Enable naches mode.
     #[arg(long, hide = true, env = "ZIZMOR_NACHES")]
     naches: bool,
@@ -491,6 +500,15 @@ fn run() -> Result<ExitCode> {
 
     let mut app = App::parse();
 
+    if app.thanks {
+        println!("zizmor's development is sustained by our generous sponsors:");
+        for (name, url) in THANKS {
+            let link = Link::new(name, url);
+            println!("🌈 {link}")
+        }
+        return Ok(ExitCode::SUCCESS);
+    }
+
     if let Some(shell) = app.completions {
         let mut cmd = App::command();
         completions(shell, &mut cmd);
diff --git a/docs/snippets/help.txt b/docs/snippets/help.txt
index 8e057289..563b5dfd 100644
--- a/docs/snippets/help.txt
+++ b/docs/snippets/help.txt
@@ -46,6 +46,8 @@ Options:
           Fail instead of warning on syntax and schema errors in collected inputs
       --completions <SHELL>
           Generate tab completion scripts for the specified shell [possible values: bash, elvish, fish, nushell, powershell, zsh]
+      --thanks
+          Emit thank-you messages for zizmor's sponsors
   -h, --help
           Print help (see more with '--help')
   -V, --version
diff --git a/docs/snippets/sponsors.html b/docs/snippets/sponsors.html
index c7714150..55e5475a 100644
--- a/docs/snippets/sponsors.html
+++ b/docs/snippets/sponsors.html
@@ -14,7 +14,7 @@ Astral
 <a href="https://grafana.com/">
 <img src="https://avatars.githubusercontent.com/u/7195757?s=100&v=4" width="100px">
 <br>
-Grafana
+Grafana Labs
 </a>
 </td>
 </tr>
diff --git a/docs/snippets/sponsors.json b/docs/snippets/sponsors.json
index bf28a05b..3a260191 100644
--- a/docs/snippets/sponsors.json
+++ b/docs/snippets/sponsors.json
@@ -5,7 +5,7 @@
         "img": "https://avatars.githubusercontent.com/u/115962839?s=100&v=4"
     },
     {
-        "name": "Grafana",
+        "name": "Grafana Labs",
         "url": "https://grafana.com/",
         "img": "https://avatars.githubusercontent.com/u/7195757?s=100&v=4"
     },