Refactor /tests to prep for mocking all HTML

This commit is contained in:
codelucas 2015-01-16 13:24:34 -08:00
parent 70f6866b11
commit e8c006b427
304 changed files with 246853 additions and 196 deletions

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@ -8,13 +8,13 @@ Single thread: 86.0 secs for 100 requests
"""
import sys
import logging
import Queue
import queue
import os
from threading import activeCount
from threading import Thread
from cookielib import CookieJar as cj
from unit_tests import read_urls
from http.cookiejar import CookieJar as cj
from .unit_tests import read_urls
try: # Python 2.7+
from logging import NullHandler
@ -40,7 +40,7 @@ def naive_run(urls):
resps = []
for url in urls:
resps.append(sync_request(url))
print resps
print(resps)
@print_duration
@ -58,7 +58,7 @@ def asyncio_run(urls):
pass
# rs = (grequests.request('GET', u, **req_kwargs) for u in urls)
# responses = async_request(urls)
# print responses
# print(responses)
def benchmark():

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dallasnews.com
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details.com
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fool.com
foxbusiness.com
foxnews.com
latino.foxnews.com
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globeandmail.com
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in.reuters.com
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theonion.com
upworthy.com
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vogue.de
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vanityfair.com
telegraph.co.uk
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slive.com
globalnews.ca
uproxx.com
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pe.com
avclub.com
usnews.com
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ok.co.uk
glamour.com
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247wallst.com
flavorwire.com
businessweek.com
bloomberg.com
self.com
thedebrief.co.uk
graziadaily.co.uk
theroot.com
livescience.com
cricket.com.au
lifebuzz.com
wnet.org
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teenvogue.com
pixable.com
space.com
adoption.com
youbeauty.com
sitepoint.com
technologyreview.com
nypost.com
recipe.com
bhg.com

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http://www.apartmenttherapy.com/before-after-a-year-of-ikea-hacks-best-of-2014-214389
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http://www.businessinsider.com/david-cenciotti-argentinas-fighter-purchase-may-threaten-britain-2014-12
http://www.businessinsider.com/financial-advisor-insights-december-29-2014-12#comments
http://www.cleveland.com/food/index.ssf/2014/12/let_me_google_that_for_you_201.html#comments
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http://www.coolhunting.com/travel/monastero-santa-rosa-hotel-spa-on-the-almafi-coast
http://letterstotheeditorblog.dallasnews.com/2014/12/kindhearted-police-with-holiday-spirit.html/'
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http://www.thekitchn.com/before-after-the-details-make-a-difference-reader-kitchen-remodel-214061#comments
http://www.thekitchn.com/drink-up-15-good-ideas-for-beer-and-wine-the-kitchns-best-of-2014-214146#comments
http://www.thedailybeast.com/articles/2014/12/16/the-vatican-s-rare-nod-to-american-nuns.html
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http://upworthy.com/what-a-service-dog-really-thinks-of-the-injured-vet-who-owns-him?c=tpstream
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http://www.wired.com/2014/12/butterflies-get-shine/
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http://glamour.com/fashion/blogs/dressed/2014/09/rihanna-leaves-pants-at-home-f
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http://247wallst.com/investing/2014/12/29/the-4-stocks-that-slimmed-the-djia-monday-slide
http://247wallst.com/investing/2014/12/29/the-52-week-low-club-for-monday-19
http://flavorwire.com/495982/13-media-moments-from-2014-we-could-have-lived-without#comments
http://flavorwire.com/495418/2014-the-year-the-outrage-machine-started-eating-the-real-world
http://www.businessweek.com/articles/2014-12-18/afghanistans-new-rich-navigate-u-dot-s-dot-pullout#r=nav-fst
http://www.businessweek.com/articles/2014-12-22/cuomos-cap-on-hedge-funds-in-pensions-wont-solve-the-real-problem#r=nav-f-story
http://www.bloomberg.com/news/2014-09-30/job-woes-linger-in-29-states-as-u-s-recovers-unevenly.html
http://www.theroot.com/articles/culture/2014/12/rev_sharpton_responds_to_his_critics.html
http://livescience.com/48502-magic-mushrooms-change-brain-networks.html
http://livescience.com/48543-how-zombies-evolved-in-pop-culture.html
http://lifebuzz.com/colbie-caillat-got-tired-of-being-photoshopped-so-heres-what-she-did-about-it/
http://lifebuzz.com/what-do-you-think-this-guy-is-doing-you-will-never-guess-and-its-going-to-break-your-heart/
http://www.wnet.org/blog/2013/12/16/audit-committee/
http://www.wnet.org/blog/2013/12/16/wnet-interactive-technology-committee-meetings/
http://www.gq.com/style/blogs/the-gq-eye/2014/05/how-to-pack-everything-for-your-3-day-weekend-trip.html
http://gq.com/blogs/the-feed/2014/06/motorcycle-bikes-gear-buying-guide.html
http://tnr.com/article/120169/canadas-former-liberal-party-leader-offers-advice-young-liberals
http://tnr.com/article/120578/global-warming-threshold-what-2-degrees-celsius-36-f-looks
http://space.com/47-mars-the-red-planet-fourth-planet-from-the-sun.html
http://space.com/27998-nasa-18-billion-omnibus-spending-bill.html
http://adoption.com/what-not-to-say-to-a-birth-mom-or-adoptee/
http://youbeauty.com/skin/our-favorite-pop-culture-nail-art
http://youbeauty.com/face/we-tried-it-clinique-acne-solutions-powder-makeup-in-golden
http://www.sitepoint.com/average-page-weight-increases-15-2014
http://www.sitepoint.com/3-ways-implement-embeddable-custom-badges/
http://www.technologyreview.com/featuredstory/532796/who-owns-the-biggest-biotech-discovery-of-the-century/
http://www.technologyreview.com/news/532896/discarded-laptop-batteries-keep-the-lights-on/
http://nypost.com/2014/12/18/amazon-macmillan-make-peace-over-book-pricing/
http://nypost.com/2014/12/29/surfer-survives-jaws-moment-with-great-white-shark/
http://bhg.com/thanksgiving/indoor-decorating/centerpiece-and-tabletop-decoration-ideas-fall/
http://www.bhg.com/videos/m/93269792/how-to-hang-a-christmas-wreath-two-no-fail-secrets.htm
http://www.huffingtonpost.com/2015/01/14/jamie-dimon-banks-assault_n_6470358.html
http://www.nydailynews.com/new-york/brooklyn/boyfriend-mob-wives-star-sue-brooklyn-club-article-1.2078107
http://www.nj.com/politics/index.ssf/2015/01/conservative_nj_senator_rips_christie_over_state_o.html
http://readwrite.com/2015/01/13/apple-app-charlie-hebdo-mark-fiore-cartoons
http://thenextweb.com/insider/2015/01/14/blackberry-denies-samsung-buyout-rumors/
http://www.theonion.com/articles/womans-parents-accepting-of-mixedattractiveness-re,37765/
http://www.vanityfair.com/vf-hollywood/2015/01/gwyneth-paltrow-brad-pitt-ben-affleck-break-ups
http://www.pe.com/articles/perris-758171-police-exchange.html
http://talkingpointsmemo.com/ts/why-is-america-ignoring-kurdish-freedom-movement

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<h1>What Not to Say to a Birth Mom or Adoptee</h1>
<h2 class="mainsubtitle">Choose your words wisely.</h2>
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<p style="text-align: left;"><b>This is solely my opinion. Every person is different, so the things that I have experienced in no way reflect EVERY birth mother or adoptee.</b>
<h3 style="text-align: left;"><b>What Not to Ask or Say to a Birth Mom</b></h3>
<p>First, the biggest mistake I often hear in adoption talk is <b>&#8220;giving a baby up for adoption.&#8221;</b> I know this a common mistake. I&#8217;ve said it too, and I&#8217;m a birth mom AND an adoptee! This phrase is such a stab in the heart to most birth moms because it presumes we just gave our baby away because we did not want him or her. Giving something away typically means you did not want whatever it was. In the adoption world, we use the term &#8220;place.&#8221; I placed my birth son for adoption. This phrase is much more loving and just sounds better. We placed our baby in the arms of their parents. We placed them in a good home. Placing something somewhere is usually done with care and caution because you have love and concern for what you are placing. In the adoption world, placing our children is done with love and concern.
<p><b>&#8220;Birth moms are just lazy.&#8221; </b>
<p>I know someone who used to have this notion about birth moms. He said he thought birth mother simply did not want the responsibility of taking care of a child. Being a birth mother is much more difficult than one might think. Choosing to be a birth mom is choosing an emotionally difficult path, a path far from lazy. I hope not many people think this, but if you do, do not say it to a birth mom. Go talk to one so she can change your mind!
<p><b>&#8220;So, did you not want your baby?&#8221;</b>
<p>Yes, people actually ask this. I know for many people, they really cannot comprehend why I, or any other birth mother, would allow someone else to raise their child. The reasons are usually very personal. Every birth mom I have met all<b> </b>wanted their children, but for their personal and very emotional reasons, chose adoption for their baby.
<p><b>&#8220;Do you think your birth son will be mad at you for choosing adoption?”</b>
<p>He might be mad. He might question why I did choose adoption. I also trust his parents. I trust that they will tell him how much I loved him and that I wanted him to have the very best life from the start. Will this ease his questioning? I do not know. I do know that it eased mine. I was never angry with my own birth mother because my parents always told me the great love she had for me. There was never a question or doubt of her love for me. I trust that my birth son will feel the same.
<p>This question is hurtful, but it allows a birth mother to share her testimony of why she chose adoption. We can never determine what the future holds. A birth mom cannot determine the future effects that an adoption will have on a child.
<p><b>&#8220;Can you get your baby back?&#8221;</b>
<p>I hate to think that people really do not understand what adoption is. Adoption is much different from foster care. In the foster care system, most children were taken out of the home due to the parents not doing what was best for their child. Yes, they can get their children back after they get things in order and clean up their life. However, adoption is different. An expectant parent chooses a family for their child and when that child is born, the birth mother then signs all parental rights away to the new parents. It varies by state, but usually the birth mother only has a limited amount of time to change her mind (in California it is 24 hours). I do not think this question is appropriate to ask any birth mother. The choice she made was not easy and a question like this may generate painful feelings.
<h3 style="text-align: left;" align="center"><b>What Not to Ask or Say to an Adoptee</b></h3>
<p><b>&#8220;Do you know your real parents?&#8221;</b>
<p><b></b>I love my birth mother and she is just that: my birth mother. My mom is the woman that raised me&#8211;my adoptive mother. So, to ask an adoptee if they know their real parents is thoughtless and can be hurtful. Many adoptees do not even know their birth parents. All they have ever known is their adoptive parents: their real parents.
<p><b>&#8220;You know your birth mom didn&#8217;t love you.&#8221;</b>
<p>Someone once said this too me. It was someone who did not know me but knew I was adopted. I did not let this comment get to me because I knew without any doubt that my birth mom did love me. I knew because my parents had told me and my birth mother had written me a letter when I was just hours old.  A comment like this is completely horrible and heartless. Yes, my birth mother loved me. That is why she chose life for me and gave me a wonderful family.
<p><b>&#8220;All adopted kids are messed up.&#8221;</b>
<p>I have heard that my siblings and I are the exception to this rule because someone knows<b> </b>one family who has one adopted kid that has some problems. This must mean all adopted kids are messed up right? How many families do you know who have biological children who are &#8220;messed up&#8221;? I know plenty! Therefore, I do not think there is any merit to this comment. The child might have had problems if he or she was not adopted. Maybe their bad behavior is just their personality. If children are adopted at an older age and have experienced traumatic things, then yes, they may have some issues to be addressed. However, categorizing all adoptees into being &#8220;messed up&#8221; is wrong and hurtful.
<p>&nbsp;
<p>These comments and questions are just a few of the things not to say to a birth mom or adoptee. I picked these particular comments and questions because they have been directed at me at some point. Just remember: When speaking to an adoptee or birth mom, it is okay to ask questions. I am an open book! However, be sensitive. I know many people are curious, but maybe the adoptee or birth mom is not ready to answer certain questions. Let certain things stay personal. If the adoptee or birth mom chooses to share, they will.
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<h4><b>AUTHOR</b> <span>/</span> Sierra Kilpatrick <span class="for_brd">&nbsp;</span> </h4>
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I had the privileged of being adopted as a newborn baby. I have a great relationship with my birth mom, who I met when I was 23. At 22, I had my own unplanned pregnancy and decided adoption was best for my birth son. I have spent the years since his birth in 2006, mentoring other birth moms and sharing my story. I hope to shed a positive light on adoption. I love both my roles as an adoptee and a birth mom.
I met my prince charming and was married in 2007. In 2010, my husband and I welcomed a beautiful baby girl into our world. </p>
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<a style="color:inherit;" href="/casting/?pt=56&pt=75&pt=76&pt=77&pt=78&pt=107">TV &amp; Video:
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<p class="castingDetails"><span>Production:</span> <a class="title" href="/casting/coney-island-55854/">&#39;Coney Island&#39;</a> <a href="/casting/coney-island-55854/#roles" class="seeAll">(See all 3 roles)</a></p>
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<h1 id="rhi-title" data-delayupdate="false">How to Hang a Christmas Wreath (Two No-Fail Secrets!)</h1>
<p class="ez-page-desc">It's not a holiday home until you've hung a Christmas wreath. This quick video offers nifty tricks for damage-free wreath hanging on doors and windows. Get our secrets to success!</p>
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<div id="rhi-transcript" class="html">A pretty wreath, is just the trick to take your Christmas decorations from basic to bold. Here are the no fail secrets, for hanging window, and door wreaths. For outdoor wreaths, choose a ribbon that's strong, durable, and will make a high impact statement. Your best bet, is a two and half inch satin ribbon. To avoid a droopy look, hang your wreath in the top half of the window. On a door, center the wreath at about eye level. To hang a wreath in a window, lower the top window sash and place the wreath outside of the window while holding the ends of the length of the hanging ribbon. [MUSIC] A piece of paint-friendly tape provides stability. Tape just the very end of the ribbon before sliding your window securely close. When hanging on a door, use a staple gun, to staple the ends of the hanging ribbon to the center top of the door. That way, the staples will never be seen. To keep a lightweight wreath in place, use double-sided foam tape on the back. It's that simple. Use this method every Christmas, to hang your wreath without damaging your home. [MUSIC]</div>
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<p class="news-page-article-date">28 December 2014</p>
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<h1>Happy Kwanzaa! The Holiday Brought To You By The FBI</h1>
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</ul><div id="postid" style="display: none;">4419111</div><p>I will not be shooting any Black Panthers this week because I am Kwanza-reform, and we are not that observant. Kwanzaa, celebrated exclusively by white liberals, is a fake holiday invented in 1966 by black radical/FBI stooge, Ron Karenga &#8212; aka Dr. Maulana Karenga, founder of United Slaves, the violent nationalist rival to the Black Panthers. In the annals of the American &#8217;60s, Karenga was the Father Gapon, pawn of the czarist police.</p>
<p>In what was ultimately a foolish gambit, during the madness of the &#8217;60s, the FBI encouraged the most extreme black nationalist organizations in order to discredit and split the left. The more preposterous the group, the better. By that criterion, Karenga&#8217;s United Slaves was perfect.</p><div id="ym_1047030974504090411" class="ym"></div><script type="text/javascript">(function(e,t){if(t._ym===void 0){t._ym="";var m=e.createElement("script");m.type="text/javascript",m.async=!0,m.src="//static.yieldmo.com/ym.m4.js",(e.getElementsByTagName("head")[0]||e.getElementsByTagName("body")[0]).appendChild(m)}else t._ym instanceof String||void 0===t._ym.chkPls||t._ym.chkPls()})(document,window);</script>
<p>Despite modern perceptions that blend all the black activists of the &#8217;60s, the Black Panthers did not hate whites. Although some of their most high-profile leaders were drug dealers and murderers, they did not seek armed revolution.</p>
<p>Those were the precepts of Karenga&#8217;s United Slaves. The United Slaves were proto-fascists, walking around in dashikis, gunning down Black Panthers and adopting invented &#8220;African&#8221; names.</p>
<p>And hasn&#8217;t that been a huge help to the black community? The black man who assassinated two New York City cops last week went by the name &#8220;Ismaaiyl Abdullah-Muhammad,&#8221; and the man who attempted to hatchet four NYPD officers to death in October had adopted the name &#8220;Zaim Farouq Abdul-Malik.&#8221;</p><div id='taboola-mid-article-thumbs-mix'></div>
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<p>It&#8217;s as if David Duke invented a holiday called &#8220;Anglika,&#8221; which he based on the philosophy of &#8220;Mein Kampf&#8221; &#8212; and clueless public school teachers began celebrating the made-up, racist holiday.</p>
<p>Whether Karenga was a willing FBI dupe, or just a dupe, remains unclear.</p>
<p>In the category of the-gentleman-doth-protest-too-much, back in the &#8217;70s, Karenga was quick to criticize Nigerian newspapers that claimed that certain American black radicals were CIA operatives. Karenga publicly denounced the idea, saying, &#8220;Africans must stop generalizing about the loyalties and motives of Afro-Americans, including the widespread suspicion of black Americans being CIA agents.&#8221;</p>
<p>In a 1995 interview with Ethnic NewsWatch, Karenga matter-of-factly explained that the forces out to get O.J. Simpson for the &#8220;framed&#8221; murder of two whites included: &#8220;the FBI, the CIA, the State Department, Interpol, the Chicago Police Department&#8221; and so on. Karenga should know about FBI infiltration. (He further noted that the evidence against O.J. did not &#8220;eliminate unreasonable doubt&#8221; &#8212; an interesting standard of proof.)</p><div id="ym_1047031452335979308" class="ym"></div><script type="text/javascript">(function(e,t){if(t._ym===void 0){t._ym="";var m=e.createElement("script");m.type="text/javascript",m.async=!0,m.src="//static.yieldmo.com/ym.m4.js",(e.getElementsByTagName("head")[0]||e.getElementsByTagName("body")[0]).appendChild(m)}else t._ym instanceof String||void 0===t._ym.chkPls||t._ym.chkPls()})(document,window);</script>
<p>Now we know: The FBI fueled the bloody rivalry between the Panthers and United Slaves. In one barbarous outburst, Karenga&#8217;s United Slaves shot two Black Panthers to death on the UCLA campus: Al &#8220;Bunchy&#8221; Carter and John Huggins. Karenga himself served time, a useful stepping-stone for his current position as a black studies professor at California State University at Long Beach.</p>
<p>(Speaking of which, Rep. Paul Ryan certainly is right about what a fantastic job his mentor Jack Kemp did reaching out to all those &#8220;socially conservative&#8221; minorities. Look at how California has swung decisively to the right since Kemp started all that outreach stuff. Good luck winning California now, Democrats!)</p>
<p>Back to the esteemed Cal State professor: Karenga&#8217;s invented holiday is a nutty blend of schmaltzy &#8217;60s rhetoric, black racism and Marxism. The seven principles of Kwanzaa are the very same seven principles of the Symbionese Liberation Army, another invention of the Worst Generation.</p>
<p>In 1974, Patty Hearst, kidnap victim-cum-SLA revolutionary, posed next to the banner of her alleged captors, a seven-headed cobra. Each snakehead stood for one of the SLA&#8217;s revolutionary principles: Umoja, Kujichagulia, Ujima, Ujamaa, Nia, Kuumba and Imani. These are the exact same seven &#8220;principles&#8221; of Kwanzaa. And here&#8217;s something interesting: Kawaida, Kwanzaa and Kuumba are also the only three Kardashian sisters not to have their own shows on the E! Network.</p>
<p>Kwanzaa praises collectivism in every possible area of life &#8212; economics, work, personality, even litter removal. (&#8220;Kuumba: Everyone should strive to improve the community and make it more beautiful.&#8221;) It takes a village to raise a police snitch. When Karenga was asked to distinguish Kawaida, the philosophy underlying Kwanzaa, from &#8220;classical Marxism,&#8221; he essentially said that, under Kawaida, we also hate whites.</p>
<div class="post_tags">Tags: <a href='http://dailycaller.com/buzz/ann-coulter/' title='Ann Coulter Tag' class='ann-coulter'>Ann Coulter</a>, <a href='http://dailycaller.com/buzz/fbi/' title='FBI Tag' class='fbi'>FBI</a>, <a href='http://dailycaller.com/buzz/kwanzaa/' title='Kwanzaa Tag' class='kwanzaa'>Kwanzaa</a>, <a href='http://dailycaller.com/buzz/maulana-karenga/' title='Maulana Karenga Tag' class='maulana-karenga'>Maulana Karenga</a>, <a href='http://dailycaller.com/buzz/patty-hearst/' title='Patty Hearst Tag' class='patty-hearst'>Patty Hearst</a></div><div id="pagination" class="row"><div class="readmore"><a href="http://dailycaller.com/2014/12/25/happy-kwanzaa-the-holiday-brought-to-you-by-the-fbi/2/">Next Page</a></div><div class="nextpage"><a href="http://dailycaller.com/2014/12/25/happy-kwanzaa-the-holiday-brought-to-you-by-the-fbi/2/">Continued on Next Page >></a></div><div class="pages"> <div class="page">1</div> <a href="http://dailycaller.com/2014/12/25/happy-kwanzaa-the-holiday-brought-to-you-by-the-fbi/2/"><div class="page">2</div></a></div></div><div class="clear"></div><div id="share-wrapper" class="row">
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<h1 id="article-title" itemprop="name">7 Powerful Ways to Convert Neutral Traffic into Paying Customers</h1>
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<p itemprop="author" itemscope itemtype="http://schema.org/Person">By <span itemprop="name">Gail Gardner</span></p><time itemprop="datePublished" pubdate datetime="2014-12-16T11:45-05:00">Published December 16, 2014</time><div itemprop="sourceOrganization" itemscope itemtype="http://schema.org/Organization"><a target="_blank" itemprop="name" href="http://www.allbusiness.com/">AllBusiness.com</a></div></div>
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<p>No matter how much traffic your site gets, what really matters is conversions. Convert neutral traffic people who havent decided whether to buy or not by investing in analyzing and incentivizing them to buy. Increasing conversions is more financially beneficial than driving more traffic. Instead of accepting your current conversion rate, focus on increases of 10% or greater using the methods below.</p>
<p>Your site must grab visitors attention immediately, then lead them from where they land to checkout. Is it obvious how landing on your site will benefit your visitors? If they cant immediately tell they will leave. Use analytics to check bounce rates and improve any pages that show high exit rates.</p>
<p><b>1. Upsell and Cross Sell</b></p>
<p>Offering related products on product pages to sell more than one product is a common strategy known as cross-selling. Upselling is offering more expensive related products to increase the amount spent.</p>
<p>New SaaS provider Fanplayr.com helps to make this process seamless for businesses. Their service analyzes your existing traffic, assessing the behavior and profiles of each visitor in real-time and automatically upsells or offer specifically tailored deals. This is executed based on defined rules and customized offers and incentives set by you for your target customers. This customized approached helps you to increase your average order value and conversions.</p>
<p>Fanplayr analyzes traffic you drive so you can target different offers to segments of visitors based on:<br />
&#160;</p>
<ul>
<li>user type</li>
<li>visit count</li>
<li>past purchases</li>
<li>time on site</li>
<li>page views</li>
<li>cart size</li>
<li>device type</li>
<li>browser</li>
<li>source</li>
<li>search term</li>
<li>&#160;location</li>
</ul>
<p>New visitors who place items with high profit margins in their carts can be offered a higher dollar discount. Reward the loyalty of your repeat buyers with percent off their current purchase. Be sure to let them know they received the discount because they have purchased from you before.</p>
<p>Just as some sites offer free shipping for orders over $50, $75 or $100, increase visitors total spend by offering a higher discount based on the dollar amount they have in their carts or how much they have spent with you previously. Read more in <a href="http://www.allbusiness.com/sales/selling-techniques/3915-1.html">Proven Online Cross-Selling and Upselling Techniques.</a></p>
<p><b>2. Improve Site Search</b></p>
<p>Make sure your customers can find what they want quickly. Test your site search to ensure that all your products show up as expected and just as importantly confirm that irrelevant products are not appearing in searches. Consumers will not trudge through page after page of search results.</p>
<p>Standard site search often returns all results for any word in the search. What this means is that if someone searches for pink widgets the search will return every pink item on the site. This is unacceptable as not all users will realize the problem and change their search phrases. There are many easily installed third party site search solutions to resolve these issues.</p>
<p><b>3. Conversion Test eCommerce Incentives</b></p>
<p>Traffic from AdWords can be offered multiple types of incentives which can be measured to see which increases sales more. For example, test whether your visitors would rather have:</p>
<p>&#160;&#160;&#160;Free shipping if they spend $50 or more<br />
&#160;&#160;&#160;10% off sales of $100 or more<br />
&#160;&#160;&#160;$20 off a $200 purchase</p>
<p>Fanplayr not only analyzes, segments, and allows you to add incentives and offers; it integrates A/B testing into ecommerce software. Changes can be made to text campaigns on the fly.</p>
<p>Conversion testing can increase conversion rates up to 25% ~ Up to 50% higher average order values ~ Targeted offers can generate up to 20% margin improvement.&#160;</p>
<p><b>4. Conversion Tests for SaaS</b></p>
<p>Solutions providers can use analysis and segmenting to decrease the time it takes to progress through their sales funnels. For example, Neil Patel at QuickSprout suggested in 7 Simple A/B Tests to Increase Conversions 10% or More to test:</p>
<ul>
<li>Buy now vs free trial</li>
<li>Credit card vs no credit card</li>
</ul>
<p>Improve your sales funnel by comparing the actions of visitors who have converted with those who havent. Check page views to determine whether visiting particular pages increases conversions. If it does, change site navigation to add that page to the sales funnel.</p>
<p>Provide different incentives to repeat visitors or visitors who have downloaded specific white papers or watched specific videos. Analysis can provide your sales team insights into what a particular lead is most interested in.</p>
<p><b>5. Strengthen Trust Signals</b></p>
<p>Unless youre a household name, your site must convey how trustworthy your site is. Adding photos of the business location and people behind the brand to your about page can increase conversions. Your about page is usually visited just before a person checks out to make sure you are a “real” business. Optimize this page. Make it convey why they should buy from you.</p>
<p>Online buyers are more sophisticated today. Many know to verify that your site is secure by looking for the https:// in your url and a Secure Shopping 256 bit icon. Display Trust Signals such as Better Business Bureau, TrustE, Norton Secured, TrustWave, Google Trusted Store.</p>
<p><b>6. Reviews and Testimonials</b></p>
<p>Real testimonials are another way to increase trust. If you sell a service, offer it to the leading influencers in your industry and ask for their endorsement. Use their photo, logo and text or even a video. Video testimonials are doable for any size business.</p>
<p>Do your fellow consumers a favor and review the products and services you buy. Even though testimonials and reviews can be manipulated, they are still valuable during the decision-making process. Savvy buyers know to look at a reviewers other reviews or to search for the testimonial giver online to determine whether they can be trusted.</p>
<p>Enable the ability for your buyers to review your products and services. What they write is feedback for you and your customers. No product or service is a perfect fit for everyone. Details left by buyers ensure buyers choose wisely.</p>
<p><b>7. Be Easy to Contact</b></p>
<p>People dont buy unless theyre confident they are making the right decision. Even if you have excellent product descriptions and multiple photos, they may still have a question. At a minimum be sure you have a contact page that is easy to find. Test it to make sure it works.</p>
<p>Better yet, add live chat to your site. Businesses that provide live interactions at least during business hours save money and experience increased sales and conversions.</p>
<p>&#160;&#160;&#160;“According to an article on Sitepoint, the top ten reasons buyers abandon their online shopping sessions are often related to confusion and complications at checkout. Confused customers may have a question that they want answered in real time. “</p>
<p>This is especially true if you are a very small brand. People want to know there is a real person they can contact behind the site. Answering them in real time increases confidence they can reach you should their package not arrive or they have problems with their purchase.</p>
<p><i>Gail Gardner is the Small Business Marketing Strategist who founded and provides consulting at </i><a href="http://growmap.com/"><i>GrowMap.com</i></a><i>. She also answers questions in live chat as Community Manager at SocialImplications.com.</i></p>
<p>More from AllBusiness.com:&#160;</p>
<ul>
<li><a href="http://experts.allbusiness.com/gift-bright-business-idea/19604/">The Gift of a Bright Business Idea</a></li>
<li><a href="http://experts.allbusiness.com/5-key-business-predictions-for-2015/19740/">Be Prepared for a Roller Coaster Ride: 5 Key Business Predictions for 2015</a></li>
<li><a href="http://experts.allbusiness.com/growth-one-thing-your-startup-must-do-to-avoid-crashing-and-burning/19755/">Growth: One Thing Your Startup Must Do to Avoid Crashing and Burning</a></li>
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<p itemprop="author" itemscope itemtype="http://schema.org/Person">By <span itemprop="name">Brad Shorr</span></p><time itemprop="datePublished" pubdate datetime="2014-12-23T09:45-05:00">Published December 23, 2014</time><div itemprop="sourceOrganization" itemscope itemtype="http://schema.org/Organization"><a target="_blank" itemprop="name" href="http://www.allbusiness.com/">AllBusiness.com</a></div></div>
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<p>If a Scrooge client is scaring the dickens out of you, dont let it spoil your holiday season. A visit from the Spirit of Business Past, the Spirit of Business Present, and the Spirit of Business Future will make even the sourest customer as sweet as Tiny Tim.</p>
<p><b>The Spirit of Business Past</b></p>
<p>Scrooge clients have short memories. Pay them a holiday visit and review all of the ways you have helped them save money, become more efficient, increase their sales, avert a crisis, and whatever else had a meaningful impact.</p>
<p>It takes more than a casual visit. The more visual and vivid your presentation is, the greater its effect — recall how the cold heart of Ebenezer Scrooge began to thaw when he saw and felt and heard his former self. Do you think the Spirit of Christmas Past would have elicited the same response by showing Ebenezer a PowerPoint crammed with wordy bullet points?</p>
<p><b>The Spirit of Business Present</b></p>
<p>The holiday season is a time of joy — do you remember what a merry old soul the Spirit of Christmas Present was? A small thing such as taking your Scrooge client to lunch or meeting him for an after-work cocktail can change everything. Simply getting your Scrooge away from that damp, cold, and dreary office will make his mood more festive and his business more secure.</p>
<p>Along with a dollop of holiday cheer, offer your Scrooge a business-present present: a gift, a December discount, or extra rewards points — something that answers the question, “What have you done for me lately?” Nothing makes a Scrooge client more Scrooge-like than the feeling of being taken for granted.</p>
<p><b>The Spirit of Business Future</b></p>
<p>The outlook for a Scrooge client is grim indeed; you cannot help but feel that its only a matter of time before his business is buried in the graveyard of lost opportunities. But as the Spirit of Christmas Future revealed to Ebenezer, the future can be changed!</p>
<p>Give your Scrooge scenario a hopeful future by introducing incentives that reward his future business. Annual rebates, volume discounts, and loyalty rewards programs make it easier — far easier — for your Scrooge to overlook the day-to-day hiccups that occur in any business relationship. Just as the goal of curing Tiny Tim gave Ebenezer a reason to live well, a goal of getting more “something” gives clients a reason to do business.</p>
<p>Most businesses routinely do these activities, which require only a modest effort and investment. The plot twist here is to do them all in equal measure.</p>
<p>Focusing on the past alone, or the present alone, or the future alone is not enough. If only one or two spirits had visited Ebenezer that Christmas Eve, the story would have been quite different; he would not have been redeemed.</p>
<p>By demonstrating past value, present value, and future value, your Scrooge clients will be reclaimed. For you, and them, it will be a very merry holiday season indeed.</p>
<p><i>&#160;&#160;&#160;“I am as light as a feather, I am as happy as an angel, I am as merry as a school-boy. I am as giddy as a drunken man. A merry Christmas to every-body! A happy New Year to all the world! Hallo here! Whoop! Hallo!” Charles Dickens, A Christmas Carol</i></p>
<p><i>--</i></p>
<p><i>Brad Shorr is Director of B2B Marketing for <a href="http://www.straightnorth.com/services/internet-marketing/search-engine-optimization/">Straight North</a>, an Internet marketing agency in the Chicago area. With in-house, freelance and agency experience, he writes frequently about content marketing, SEO, social media and small business strategy.</i></p>
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<article id="article-section" itemid="http://latino.foxnews.com/latino/entertainment/2014/12/29/how-oscar-isaac-and-jessica-chastain-went-about-bringing-to-life-most-violent/">
<h1 id="article-title" itemprop="name">How Oscar Isaac and Jessica Chastain went about bringing to life 'A Most Violent Year'</h1>
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<p itemprop="author" itemscope itemtype="http://schema.org/Person">By <span itemprop="name"><a href="/archive/lucia-suarez" itemprop="url" rel="author"> Lucia I. Suarez</a></span></p><time itemprop="datePublished" pubdate datetime="2014-12-29T16:00-05:00">Published December 29, 2014</time><div itemprop="sourceOrganization" itemscope itemtype="http://schema.org/Organization"><a itemprop="name" href="http://latino.foxnews.com/index.html">Fox News Latino</a></div></div>
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<a href="#" itemprop="url"><img src="http://a57.foxnews.com/global.fncstatic.com/static/managed/img/fn-latino/entertainment/660/371/Oscar Isaac violent year.jpg?ve=1&tl=1" alt="Oscar Isaac violent year.jpg" itemprop="image"></a>
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<p itemprop="sourceOrganization" itemscope itemtype="http://schema.org/Organization">In this image released by A24 Films, Jessica Chastain, left, and Oscar Isaac appear in a scene from &quot;A Most Violent Year.&quot; Chastain was nominated for a Golden Globe for best supporting actress in a drama for her role in the film on Thursday, Dec. 11, 2014. The 72nd annual Golden Globe awards will air on NBC on Sunday, Jan. 11. (AP Photo/A24 Films, Atsushi Nishijima)<span class="source" itemprop="name">AP2014</span></p>
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<p>Oscar Isaac has had a pretty stellar year. It started off with a Golden Globe nomination for his portrayal of the title role in “Inside Llewyn Davis.”</p>
<p>He just completed filming in the next highly-anticipated installment of the “Star Wars” franchise, and he finishes off the year with a masterful performance in J.C. Chandors “A Most Violent Year, ”out on Dec. 31 in limited release.</p>
<p>Set in New York City in 1981, the 35-year-old Cuban-Guatemalan actor plays Abel Morales, a moral businessman in a very immoral time. He doesn't want to be a gangster and has to fight against himself, as well as everything around him, to make sure it never happens.</p>
<p>It was this tension that attracted Isaac to the role, which allowed him to work alongside longtime friend, Jessica Chastain, who co-stars as his wife, Anna.</p>
<p>“He doesn't want to be a gangster, and he has never wanted to be one. And he is afraid that if he starts down that path, that he will be dismissed as one&#160;&#160;and also, possibly, that if he starts down that path, he will really like it,” Isaac told Fox News Latino recently during an interview that also included Chastain. “The tension that J.C. creates, it plays with the audiences expectations. The audience gets a little bloodthirsty.”</p>
<p>For this internal battle fighting against violence, Chandor asked his leading man to pick a time in Latin America that the character had lived through and escaped.</p>
<p>“Scripts are vague on back-story, what you see on screen is what the actors get when they first (read it),” the director said. “Oscars character, I always believed, came to the U.S. sometime between 7 years old and 10 or 12&#160;&#160;in that window, so young enough that you are able to strip away your past and young enough that you really can become just an American in your adult life.”</p>
<p>He said Isaac zeroed in on a period of civil unrest in Colombia after World War II that is known as “La Violencia” ("The Violence").</p>
<p>“I thought it was a cool opportunity to tie in what his character was then going to be facing, the equivalent that he would have come here in the late 1950s probably and seen this city and America climb, climb, climb through the '60s and then in the late '60s and into the '70s, see the city of New York fall into this life of crime and people leaving the city&#160;&#160;falling back into decay.”</p>
<p>Isaac said he chose that specific time because it would have been “really intense if (Abel) had left this incredibly violent situation to come to this country to escape the violence, and yet the violence follows him.”</p>
<p>To further develop their characters' back-stories,&#160;Isaac and Chastian, 37, used their mutual Julliard School training to discuss every scene.</p>
<p>“Its pretty intense because the script itself is already quite dense, full of so many details, but also very mysterious 'cause there is not a lot of description of his past or even their past, how they got to where they are,” Isaac said. “We got together and went through every scene, every line and just talked about it. We started talking about possibilities of where this whole relationship started, when it started, how we met, when we decided to buy the business. Just to create the context so that when we started shooting, we had that bedrock.”</p>
<p>Chastain said that the director "really left (the script) free for us to explore … because he doesnt want to taint our natural instincts."</p>
<p>Chandor attributed the two actors long off-screen friendship for making Abel and Annas onscreen relationship feel so real.</p>
<p>“Im not sure if I knew it at the time, but, looking back at it now, it was just amazing cause theres this shared history. The fact that they had known each other almost as long as the characters had&#160;&#160;it was just meant to be,” he said.</p>
<p>“A Most Violent Year” hits select theaters on Dec. 31, followed by a wider release in January.</p>
<p>Next year Isaac will also appear in two blockbuster films, though “Star Wars: Episode VII” could probably the most secretive.</p>
<p>All known of Isaacs character is that at the very least he pilots an X-wing fighter in the trailer.</p>
<p>Although he said it was “wild” to see himself in the films teaser, Isaac stopped short of revealing anything about it.</p>
<p>“Ive signed away my organs,” he joked, adding that filming the iconic franchise was great. “J.J. Abrams is amazing.”</p>
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<article id="article-section" itemid="http://latino.foxnews.com/latino/news/2014/12/23/teen-desperate-for-baby-kills-8-month-pregnant-woman-and-unborn-child-in-mexico/">
<h1 id="article-title" itemprop="name">Teen desperate for a baby kills woman who was 8 months pregnant, cuts out baby</h1>
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<time itemprop="datePublished" pubdate datetime="2014-12-23T10:24-05:00">Published December 23, 2014</time><div itemprop="sourceOrganization" itemscope itemtype="http://schema.org/Organization"><a itemprop="name" href="http://latino.foxnews.com/index.html">Fox News Latino</a></div></div>
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<p itemprop="sourceOrganization" itemscope itemtype="http://schema.org/Organization">Nathaly Cartas Leon in an undated picture.<span class="source" itemprop="name">Facebook</span></p>
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<p itemprop="sourceOrganization" itemscope itemtype="http://schema.org/Organization">Nathaly Cartas Leon in an undated picture.<span class="source" itemprop="name">Facebook</span></p>
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<p>In a page taken from the most gruesome of books, a 17-year-old girl from Reynosa, Mexico lured an 8-months-pregnant woman to her home and killed her to try and steal her unborn baby.</p>
<p>Nathaly Cartas Leon, 20, had “met” Guadalupe Salinas Hernández on Facebook and had gratefully accepted her offer to give the mom-to-be a few baby items she needed. They met at a mall and then went to Salinas home, where she said she had more stuff to give her.</p>
<p>Once there, investigators said, Salinas beat Cartas to death with a blunt object and then proceeded to open her belly with a kitchen knife. The motive, police said: obsessive love. According to authorities, Salinas had an abortion back in June and had not told her boyfriend, who still believed she was pregnant and was looking forward to the birth.</p>
<p>It is not clear whether Salinas abortion was intentional or not.</p>
<p>After the gruesome killing and removal of the newborn, the teen hurried to the hospital and tried to save him, claiming the child was stillborn at home. But the fetus had stopped breathing when her mother died and could not be saved.&#160;</p>
<p>It didnt take much for the doctors at the hospital to realize that the baby had not come from Salinas womb and they contacted police.</p>
<p>“I dont regret it, I dont regret,” <a href="http://www.latarde.com.mx/index.php?option=com_content&#38;view=article&#38;id=20562:obstinada-por-tener-un-hijo&#38;catid=45:policiaca&#38;Itemid=106" target="_blank">local newspapers</a> quote Salinas as saying. The body of the young mother was found in a shrub close to the killers house. Investigators are still trying to determine if she had an accomplice.</p>
<p>Reynosa is a border city in the northern part of Tamaulipas, Mexico. It is located on the southern bank of the Rio Grande, directly across the border from Hidalgo, Texas.</p>
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<h1>Lady Gaga Took 50 Selfies For New Shiseido Campaign</h1>
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- 29 December 2014
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<p>Lady Gaga's no stranger to the world of beauty, having&nbsp;worked on a MAC makeup collection&nbsp;before releasing two of her own fragrances. Now she's dipping her heel into the realm once more as the face of Shiseido's 2015 New Year's ad campaign.&nbsp;</p>
<p>Not only that but Gaga turned her hand to photography for the Japanese beauty brand, shooting the campaign images herself. And yes, that means selfies ahoy!&nbsp;</p>
<p>50 selfies to be exact.&nbsp;According to <a href="http://media.wwd.com/media-news/fashion-memopad/lady-gaga-to-be-face-of-shiseido-8086067?src=rss/recentstories/20141228" target="_blank"><em>WWD</em></a>, the pop star shot a&nbsp;different image for a whooping 50 different Japanese newspapers. And it's no surprise considering selfies have dominated social media in 2014 and there's no doubt Gaga's had plenty of practice - have you <em>seen</em> her selfie-packed Instagram profile? Exactly.&nbsp;</p>
<p>Each image will appear across the New Year's busy shopping period, encouraging shoppers to look as selfie-perfect as Gaga and we have every faith they'll be as wacktacular as ever. Sadly,&nbsp;Shiseido has no plans to publish the campaign outside of Japan but if you'd like to see Gaga's 50 selfies, they're due to be released on the brand's website in the New Year. Failing that, we're sure one or two will pop up on Instagram.</p>
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<h1>Inside Our Trip To Gstaad With A Small World And Carey Mulligan</h1>
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<a href="/author/alya-mooro">Alya Mooro</a>
- 19 December 2014
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<p>'Tis the season to wrap up, get glam and ingest your body weight in food and drink. No better time, then, for ASMALLWORLD's utterly fabulous multi-day 10th birthday party in Gstaad, Switzerland. And so it was that our Alya Mooro joined &nbsp;a rolodex of some of the most alluring individuals, the likes of Dianna Agron, Caitlin FitzGerald, Pixie Geldof, Tali Lennox and the utterly charming Carey Mulligan - who hosted the Saturday night charity gala in aid of War Child - to descend upon the Palace Hotel in Gstaad for a weekend that positively oozed glamour.&nbsp;We round up some of our highlights of the trip below...&nbsp;</p>
<h2>Eating &amp; Drinking... Lots</h2>
<figure >
<img src="//mediastorage-lls.bauermedia.co.uk/b3/d394c/ed559/2a117/873cd/b5cc9/e190b/10838890_1503441899944911_407685754_n_2000x2000.jpg?1419002027" alt="Our Alya Mooro with ASMALLWORLD guest at the cocktail dinner" height="2000" width="2000">
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<p>Our Alya Mooro with ASMALLWORLD guest at the cocktail dinner</p>
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<p>The Palace Hotel acted as ground zero for the weekend, hosting a number of fabulous gatherings including welcome cocktails on the Friday night ahead of an epic dinner at in-house restaurant Gildo's where guests got to know each other over wine and three courses of superb cuisine before decamping to the basement club (more on which later).&nbsp;</p>
<h2>Gstaad'd From The Bottom...</h2>
<figure >
<img src="//mediastorage-lls.bauermedia.co.uk/c7/47b50/7d13f/25fae/e8860/d282f/d34a5/10832119_1502469540042114_138271515_n_2000x2000.jpg?1419001324" alt="The view from the top of Wasserngrat" height="2000" width="2000">
<figcaption>
<p>The view from the top of Wasserngrat</p>
</figcaption>
</figure>
<p>While some of the more ambitious of individuals spent their morning after the night before taking to the slopes in their ski gear, the rest of us took a more leisurely approach in the form of a chairlift to the top of Wasserngrat mountain, where we were greeted by a beaming sun, ridiculously Instagrammable views and cauldrons and cauldrons of bubbling cheese. And&nbsp;our lives were basically complete. Giddy from having ingested a lifetime supply of cheese and wine, the remainder of the afternoon was spent concoting the best hashtags to accompany our fairytale-perfect snaps. Our favourite? 'Gstaad'd from the bottom now we here.' Yup, we think Drake would be proud of that one, too. All credit to the altitude. And the wine.&nbsp;</p>
<h2>Reckless &amp; Generous...</h2>
<figure >
<img src="//mediastorage-lls.bauermedia.co.uk/1e/8ac1d/4009e/de4cb/f0303/7832b/a954c/rexfeatures_4301488cg_2000x2000.jpg?1419001390" alt="Paula Goldstein, Cleo Wade, Caitlin Fitzgerald rocking the headgear at ASW Winter Weekend [Rex]" height="2000" width="2000">
<figcaption>
<p>Paula Goldstein, Cleo Wade, Caitlin Fitzgerald rocking the headgear at ASW Winter Weekend [Rex]</p>
</figcaption>
</figure>
<p>Snow boots and gigantic fluffy hats safely tucked away, guests descended upon the Palace ballroom in a dizzying array of black tie extravagance. With trailing dresses in any and all colours imaginable, glittering jewels and a collection of headdresses that frankly make Blair Waldorf's look preeeetty pitiful, guests took their seats for a five course meal that was overseen by none other than Carey Mulligan and ASW Chairman Patrick Liotard-Vogt. 'I am begging you to give recklessly and generously,' said Mulligan in her impassioned address. And who could turn her down? With help from raffle prizes from the likes of Hublot, Maiyet, Tinker Tailor, and even a peck on the cheek from Dianna Agron, $100,000 was raised for War Child - a charity that provides support to children in high conflict zones around the world.</p>
<h2>Take It To The Basement...</h2>
<figure >
<img src="//mediastorage-lls.bauermedia.co.uk/36/024c6/4c9bd/cb611/36874/f6b99/d9d89/10853146_638182016303898_612778070_n_2000x2000.jpg?1419001503" alt="Our Alya Mooro with Dianna Agron" height="2000" width="2000">
<figcaption>
<p>Our Alya Mooro with Dianna Agron</p>
</figcaption>
</figure>
<p>The Palace's basement nightclub - hailed as one of the most exclusive in the region - hosted the afterparties that concluded both festive evenings, and almost contributed to many a missed flight on the Sunday morning! Shoes in hand and fists pumping, attendees of the soirees quite literally let their hair down, dancing into the morning with a little help from the DJs who alternated between the latest in chart topping hits to never forgotten classics, pleasing just about everyone in the process. As attendees from literally all around the world revelled in the moment, we realised just how small a world it is, and how happy we are to be a part of it.&nbsp;&nbsp;</p>
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<h1>Magic Mushrooms Create a Hyperconnected Brain</h1>
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by Tia Ghose, Staff Writer&nbsp;&nbsp; | &nbsp;&nbsp;October 29, 2014 07:38am ET
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<p>
Magic mushrooms may give users trippy experiences by creating a hyperconnected brain.</p>
<p>
The active ingredient in the psychedelic drug, psilocybin, seems to completely disrupt the normal communication networks in the brain, by connecting &quot;brain regions that don&#39;t normally talk together,&quot; said study co-author Paul Expert, a physicist at King&#39;s College London.</p>
<p>
The research, which was published today (Oct. 28) in the <a href="http://rsif.royalsocietypublishing.org/content/11/101/20140873.full">Journal of the Royal Society Interface</a>, is part of a larger effort to understand how psychedelic drugs work, in the hopes that they could one day be used by psychiatrists &mdash; in carefully controlled settings &mdash; to treat conditions such as depression, Expert said. [<a href="http://www.livescience.com/16286-hallucinogens-lsd-mushrooms-ecstasy-history.html">Trippy Tales: The History of 8 Hallucinogens</a>]
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<p>
<strong>Magic mushrooms</strong></p>
<p>
Psilocybin, the active ingredient in <a href="http://www.livescience.com/42077-8-ways-mushrooms-explain-santa.html">magic mushrooms</a>, is best known for triggering vivid hallucinations. It can make colors seem oversaturated and dissolve the boundaries between objects.</p>
<p>
But the drug also seems to have more long-lasting effects. Many people report intensely spiritual experiences while taking the drug, and some studies even suggest that one <a href="http://www.livescience.com/16287-mushrooms-alter-personality-long-term.html">transcendent trip can alter people&#39;s personalities on a long-term basis</a>, making those individuals more open to new experiences and more appreciative of art, curiosity and emotion.</p>
<p>
People who experiment with psilocybin &quot;report it as one of the most profound experiences they&#39;ve had in their lives, even comparing it to the birth of their children,&quot; Expert told Live Science.</p>
<p>
<strong>Making connections</strong></p>
<p>
Scientists have long known that psilocybin binds to a receptor in the brain for <a href="http://www.livescience.com/13408-brain-chemical-serotonin-sexual-orientation.html">serotonin</a>, a brain chemical that plays a role in mood, appetite and sleep, but exactly how the drug transforms the whole brain&#39;s pattern of communication isn&#39;t clear.</p>
<p>
In past work, Expert&#39;s colleagues had found that <a href="http://www.livescience.com/46642-magic-mushrooms-brain-dreaming.html">psilocybin spurred the brain into a more dreamlike state</a>, and that the drug decreased brain activity.</p>
<p>
In the current study, the team used <a href="http://www.livescience.com/39074-what-is-an-mri.html">functional magnetic resonance imaging (fMRI)</a> to scan the brain activity of 15 healthy volunteers &mdash; once after they had taken a placebo, and once after they took the hallucinogen psilocybin. (The team chose only people who had reported past positive experiences with magic mushrooms to prevent them from panicking inside the claustrophobic MRI machines.)</p>
<p>
The team then compared the brain activity of the individuals on and off the drug, and created a map of connections between different brain regions.</p>
<p>
Psilocybin dramatically transformed the participants&#39; brain organization, Expert said. With the drug, normally unconnected brain regions showed brain activity that was synchronized tightly in time. That suggested the drug was stimulating&nbsp;long-range connections the brain normally wouldn&#39;t make. After the drug wore off, brain activity went back to normal.</p>
<p>
<strong>Drug&#39;s effect</strong></p>
<p>
Psilocybin may create a brain state akin to <a href="http://www.livescience.com/17156-synesthesia-taste-words-benefits.html">synesthesia</a>, a sensory effect in which one sense stimulus (such as a number) always gets paired in the brain with another (such as a color or a sound), the researchers wrote in the paper. People with synesthesia may see certain colors when they hear music, or always see the number 3 in yellow, for instance, Expert said.</p>
<p>
The findings could help scientists who are studying the drug as a potential treatment for depression, Expert said. Past work has found that people tend to be happier even after using psilocybin just once, but scientists would need to get a much better picture of how the drug impacts the brain before using <a href="http://www.livescience.com/14606-magic-mushrooms-treat-depression-addiction.html">psilocybin to treat depression</a>, Expert said.</p>
<p>
The research could ultimately also help answer bigger questions of the mind, like how people construct a sense of self.</p>
<p>
&quot;Through studies such as these we can really begin to tackle the questions of how we achieve coherent experiences of ourselves in the world around us, and understand what makes this break down,&quot; said Mitul Mehta, a psychopharmacology researcher at King&#39;s College London, who was not involved in the study.</p>
<p>
<em>Follow Tia Ghose on </em><em><a href="http://twitter.com/#!/tiaghose">Twitter</a>&nbsp;</em><em>and </em><a href="https://plus.google.com/101897839070491804371/posts"><em>Google+</em></a><em>.</em>&nbsp;<em>Follow Live Science <a href="https://twitter.com/LiveScience">@livescience</a>, <a href="http://www.facebook.com/#!/livescience">Facebook</a> &amp; <a href="https://plus.google.com/101164570444913213957/posts">Google+</a>. </em><em>Originally published on <a href="http://www.livescience.com/48502-magic-mushrooms-change-brain-networks.html">Live Science</a>.</em></p>
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<h3>Tia Ghose</h3>
Tia has interned at Science News, Wired.com, and the Milwaukee Journal Sentinel and has written for the Center for Investigative Reporting, Scientific American, and ScienceNow. She has a master&#39;s degree in bioengineering from the University of Washington and a graduate certificate in science writing from the University of California Santa Cruz.<br />
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<h1>Brraaiins! How Zombies Overran Pop Culture</h1>
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by Stephanie Pappas, Live Science Contributor&nbsp;&nbsp; | &nbsp;&nbsp;October 31, 2014 07:15am ET
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The zombies in the 1968 film "Night of the Living Dead" had a taste for flesh, but had not yet broadened their horizons to braaaiins.<br />
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<p>
They moan. They bite. They shuffle. Or sometimes, they sprint, swarm and carry on surprisingly intelligent conversation.</p>
<p>
<a href="http://www.livescience.com/16411-zombies-fact-fiction-infographic.html">Zombies</a> are something of an open-source pop-culture phenomenon. Unlike <a href="http://www.livescience.com/40843-real-dracula-vlad-the-impaler.html">Dracula</a> or Frankenstein, these Halloween monsters aren&#39;t based on a literary resource. In fact, the modern conception of a zombie dates back to 1968, in a movie that doesn&#39;t so much as use the word: George Romero&#39;s &quot;Night of the Living Dead.&quot;</p>
<p>
&quot;He didn&#39;t call them zombies, and he didn&#39;t think about them as zombies,&quot; said Ozzy Inguanzo, a screenwriter and author of &quot;<a href="http://www.amazon.com/dp/0789327392/?&amp;tag=livescience01-20">Zombies on Film: The Definitive Story of Undead Cinema</a>&quot; (Rizzoli, 2014). But the public did, Inguanzo told Live Science.
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&quot;Audiences saw these lumbering dead people, and they called them zombies &hellip; therefore, they became zombies,&quot; he said. Since then, the walking undead have wormed their way into video games, comic books &mdash; and even the classics (witness 2009&#39;s novel &quot;Pride and Prejudice and Zombies). [<a href="http://www.livescience.com/48560-zombies-your-complete-guide-to-the-attack-of-the-dead-infographic.html">Zombies! Your Complete Guide to the Attack of the Dead (Infographic) </a>]</p>
<p>
<strong>From Haiti to Hollywood</strong></p>
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<p>
The <a href="http://www.livescience.com/40690-zombie-haiti-are-zombies-real.html">true zombie origin story</a> dates back further than 1968, of course. The sad beginning of the myth harks back to Haiti during the 1600s and 1700s, when African slaves were worked to death on sugar plantations. As UC Irvine journalism instructor Amy Wilentz pointed out <a href="http://www.nytimes.com/2012/10/31/opinion/a-zombie-is-a-slave-forever.html">in the New York Times</a> in 2012, it&#39;s not hard to see how the notion of a dead body, stripped of will and personality, forced to do the bidding of a sorcerer, would occur to an enslaved people.</p>
<p>
The notion of zombies is still part of Haitian folklore. The belief is that, through magic or poison, a sorcerer makes a person fall ill and appear to die. After the family buries the body, the sorcerer retrieves the person, who is alive, but held in thrall. In a 1997 article in the medical journal The Lancet, researchers studied three real-life cases of &quot;zombification&quot; and diagnosed the three sufferers with <a href="http://www.livescience.com/34794-schizophrenia-mental-disorder-perception-distortion.html">catatonic schizophrenia</a>, epilepsy and mistaken identity. In the final case, a 31-year-old woman with possible fetal alcohol syndrome was mistaken for another woman who had died 13 years before. The cases suggest that zombification has often been used to explain mental illness or brain disorders in rural Haiti.</p>
<p>
Zombies made the leap from Haitian religion to American entertainment in 1932, Inguanzo said, with a film starring Bela Lugosi and Madge Bellamy called &quot;White Zombie.&quot; That movie, in turn, was largely inspired by a 1929 travelogue by William Seabrook, a journalist who also happened to be the kind of guy who, after failing to get a good enough description of the taste of human flesh from a West African chieftain, manages to acquire a hunk of flesh from a corpse to cook up himself. (In his 1931 book &quot;Jungle Ways,&quot; Seabrook helpfully describes the taste as being very similar to veal.)</p>
<p>
Zombies popped up in horror flicks over the next few decades, frequently in keeping with the Haitian voodoo theme, but sometimes branching out: The &quot;Revenge of the Zombies&quot; in 1943 took a sci-fi angle, with a Nazi scientist trying to create an army of the undead for Hitler. [<a href="http://www.livescience.com/11366-top-10-weird-ways-deal-dead.html">The 10 Weirdest Ways We Deal with the Dead</a>]</p>
<p>
<strong>The modern zombie</strong></p>
<p>
But the quintessential zombie flick was actually inspired less by these films and more by <a href="http://www.livescience.com/24374-vampires-real-history.html">vampires</a>. Working off the 1954 <a href="http://www.livescience.com/45673-pentagon-zombie-attack-plan.html">post-apocalyptic</a> novel &quot;I Am Legend,&quot; by Richard Matheson, which tells the story of the last man standing in a world of vampirelike monsters, George Romero and John Russo told their own tale of a group of bickering humans threatened by the shuffling, moaning living dead.</p>
<p>
&quot;He took the Haitian component out of the previous character storylines and brought them here, to suburbia,&quot; Inguanzo said. &quot;They were our friends, our relatives, our neighbors who were coming back from the dead.&quot;</p>
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<p>
Romero&#39;s zombies became the touchstone for those that would follow, with writers adding their own quirks to the genre. In 1985&#39;s &quot;Return of the Living Dead,&quot; the zombies hungered not just for human flesh, but also for &quot;<a href="http://www.livescience.com/40816-zombie-neuroscience-brains-of-the-walking-dead.html">braaaains</a>.&quot; That idea stuck. The movie was also the first to introduce talking zombies, and perhaps more crucially, fast-moving zombies.</p>
<p>
These days, fast-walking zombies are overtaking their shambling counterparts, at least on the big screen. The trend is, in part, inspired by video games like &quot;Resident Evil,&quot; which first came out in 1996.</p>
<p>
&quot;Video games had a huge impact in bringing [zombies] back to the forefront,&quot; Inguanzo said. &quot;These are easy bad guys to kill. There&#39;s no remorse there.&quot;</p>
<p>
The <a href="http://www.livescience.com/40084-zombie-apocalypse-spreads-like-ordinary-disease.html">zombie virus</a> has also spread to the comic-book world, like the 2005-2006 Marvel series in which all of <a href="http://www.newsarama.com/22432-marvel-teases-age-of-ultron-vs-marvel-zombies-summer-2015.html">Marvel&#39;s superheroes get infected by a zombie virus</a>. The superheroes stay strong and smart, but crave human flesh. Even wholesome Archie Comics has been bitten by the zombie bug, with a 2013 series called &quot;Afterlife with Archie.&quot;</p>
<p>
Zombie comics are, in turn, making the leap back to the screen, as with AMC&#39;s series &quot;The Walking Dead.&quot; And Hollywood seems to be recognizing that zombies are moneymakers, turning out big-budget Brad Pitt spectacles like 2013&#39;s &quot;World War Z.&quot;</p>
<p>
&quot;Those types of movies are focusing on explosions and action and adrenaline,&quot; Inguanzo said.</p>
<p>
<em>Follow Stephanie Pappas on </em><a href="https://twitter.com/sipappas"><em>Twitter</em></a><em> and </em><a href="https://plus.google.com/101831066787121148004/posts"><em>Google+</em></a><em>. Follow us </em><a href="https://twitter.com/LiveScience"><em>@livescience</em></a><em>, </em><a href="http://www.facebook.com/#!/livescience"><em>Facebook</em></a><em> &amp; </em><a href="https://plus.google.com/101164570444913213957/posts"><em>Google+</em></a><em>. Original article on <a href="http://www.livescience.com/48543-how-zombies-evolved-in-pop-culture.html">Live Science</a>.</em></p>
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<h3>Stephanie Pappas</h3>
Stephanie Pappas is a contributing writer for Live Science. She covers the world of human and animal behavior, as well as paleontology and other science topics. Stephanie has a Bachelor of Arts in psychology from the University of South Carolina and a graduate certificate in science communication from the University of California, Santa Cruz. She has ducked under a glacier in Switzerland and poked hot lava with a stick in Hawaii. Stephanie hails from East Tennessee, the global center for salamander diversity. Follow Stephanie on <a href="https://plus.google.com/u/0/101831066787121148004/posts">Google+</a>.<br />
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<h1 class='title' href='http://mashable.com/2014/12/22/stansted-power-outage/'>Power outage at London's Stansted airport holds up holiday travel</h1>
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<figure class='article-image'><img alt="Stansted" class="microcontent" data-fragment="lead-image" data-image="http://rack.1.mshcdn.com/media/ZgkyMDE0LzEyLzIyL2RmL3N0YW5zdGVkLjU4NTI5LmpwZwpwCXRodW1iCTk1MHg1MzQjCmUJanBn/c46ae627/98b/stansted.jpg" data-micro="1" data-url="null" src="http://rack.1.mshcdn.com/media/ZgkyMDE0LzEyLzIyL2RmL3N0YW5zdGVkLjU4NTI5LmpwZwpwCXRodW1iCTk1MHg1MzQjCmUJanBn/c46ae627/98b/stansted.jpg" /><figcaption class="image-caption">Stansted Airport, Dec. 22, 2014.</figcaption><div class="image-credit">Image: <a href="https://twitter.com/hosekj/status/547058529363042304/photo/1" target="_blank">Jiri Hosek</a></div></figure>
<div class="article-info"><a class="byline" href="/people/jessicaplautz/"><img alt="Avatar" class="author_image" src="http://rack.0.mshcdn.com/media/ZgkyMDE0LzAzLzE4L2FhL2F2YXRhci5mNDI5ZS5wbmcKcAl0aHVtYgk5MHg5MCMKZQlqcGc/b599f03a/752/avatar.jpg" /><div class="author_and_date"><span class="author_name">By Jessica Plautz</span><time datetime="Mon, 22 Dec 2014 17:43:29 +0000">2014-12-22 17:43:29 UTC</time></div></a></div>
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<section class='article-content'>
<p>A power outage at Stansted International Airport in London held up holiday travel Monday afternoon, adding some extra misery to an already busy travel week.</p>
<p>The power outage lasted about two hours. Photos uploaded by holiday travelers show massive queues, although the outage affected only parts of the airport.</p>
<div class="see-also"><p>See also: <a href="http://mashable.com/2014/11/24/worst-people-on-airplanes/" data-crackerjax="#post-slider">The worst things people do on airplanes, ranked</a></p></div>
<blockquote class="twitter-tweet" lang="en">
<p>A power failure is currently affecting certain parts of <a href="https://twitter.com/STN_Airport" target="_blank">@STN_Airport</a>. The main terminal building and runway are unaffected (1/2)</p>
<p>— Stansted Airport (@STN_Airport) <a href="https://twitter.com/STN_Airport/status/547060932036534272" target="_blank">December 22, 2014</a></p>
</blockquote>
<blockquote class="twitter-tweet" lang="en">
<p>Satellite failure at stansted airport - no planes landing or departing... Things surprisingly calm so far...</p>
<p>— Fiona Kelly (@fizzlekelly) <a href="https://twitter.com/fizzlekelly/status/547060588149755904" target="_blank">December 22, 2014</a></p>
</blockquote>
<p>The power outage is affecting the transit system that gets travelers to their airplanes, according to the airport.</p>
<p>Stansted is located about 40 miles north of London's center; the terminal most affected is Ryanair.</p>
<blockquote class="twitter-tweet" lang="en">
<p>Power outage at London Stansted, great day for it :/</p>
<p>— Kenneth Barrett (@kennbarr) <a href="https://twitter.com/kennbarr/status/547051374782214145" target="_blank">December 22, 2014</a></p>
</blockquote>
<blockquote class="twitter-tweet" lang="en">
<p><a href="https://twitter.com/hashtag/poweroutage?src=hash" target="_blank">#poweroutage</a> <a href="https://twitter.com/hashtag/stanstedairport?src=hash" target="_blank">#stanstedairport</a> <a href="https://twitter.com/hashtag/Stansted?src=hash" target="_blank">#Stansted</a> <a href="http://t.co/NBX8Y98EPp" target="_blank">pic.twitter.com/NBX8Y98EPp</a></p>
<p>— Justyna Miszkiewicz (@bioanth_pal) <a href="https://twitter.com/bioanth_pal/status/547074993990172672" target="_blank">December 22, 2014</a></p>
</blockquote>
<blockquote class="twitter-tweet" lang="en">
<p>power failure at stansted airport no planes going in or out :( <a href="https://twitter.com/hashtag/stansted?src=hash" target="_blank">#stansted</a> <a href="http://t.co/Q8FFsT2ITu" target="_blank">pic.twitter.com/Q8FFsT2ITu</a></p>
<p>— Lena (@lenanix) <a href="https://twitter.com/lenanix/status/547057077844455424" target="_blank">December 22, 2014</a></p>
</blockquote>
<blockquote class="twitter-tweet" lang="en">
<p>Lights still on in main <a href="https://twitter.com/hashtag/Stansted?src=hash" target="_blank">#Stansted</a> terminal but <a href="https://twitter.com/hashtag/RyanAir?src=hash" target="_blank">#RyanAir</a> wing dark. Staff trying to get people out but connecting doors now appear jammed</p>
<p>— Leigh Holmwood (@LeighHolmwood) <a href="https://twitter.com/LeighHolmwood/status/547059026589409280" target="_blank">December 22, 2014</a></p>
</blockquote>
<blockquote class="twitter-tweet" lang="en">
<p>Udajne velky vypadek proudu na londynskem letisti <a href="https://twitter.com/hashtag/Stansted?src=hash" target="_blank">#Stansted</a>. Nefunguje, zda se, vubec nic. Minimum informaci. Zmatek. <a href="http://t.co/Bf2l5KcxJQ" target="_blank">pic.twitter.com/Bf2l5KcxJQ</a></p>
<p>— Jiří Hošek (@hosekj) <a href="https://twitter.com/hosekj/status/547058529363042304" target="_blank">December 22, 2014</a></p>
</blockquote>
<blockquote class="twitter-tweet" lang="en">
<p>The scene at Stansted Airport with no flights currently going in or out due to a power failure. Merry Xmas everyone! <a href="http://t.co/1LFnD6Onzr" target="_blank">pic.twitter.com/1LFnD6Onzr</a></p>
<p>— Jennie Thomas (@localgovlove) <a href="https://twitter.com/localgovlove/status/547080092367998977" target="_blank">December 22, 2014</a></p>
</blockquote>
<p>Planes on the tarmac were also affected, as passengers had to wait because of the outage. The airport was dispatching buses to take passengers back and forth.</p>
<blockquote class="twitter-tweet" lang="en">
<p>Can't get off the plane. Actually it's not Ryanair's fault. It's Stansted's. Apparently there's a power cut....</p>
<p>— Jackzelia Banks (@JackieRue) <a href="https://twitter.com/JackieRue/status/547056549504774145" target="_blank">December 22, 2014</a></p>
</blockquote>
<blockquote class="twitter-tweet" lang="en">
<p>Standing stranded in Stansted <a href="https://twitter.com/hashtag/punny?src=hash" target="_blank">#punny</a> <a href="https://twitter.com/hashtag/sorrynotsorry?src=hash" target="_blank">#sorrynotsorry</a></p>
<p>— Johnathan Mei (@jonomei) <a href="https://twitter.com/jonomei/status/547079556482727936" target="_blank">December 22, 2014</a></p>
</blockquote>
<p>The airport reported that crews had restored power at about 5:30 p.m. local time (12:30 p.m. EST).</p>
<blockquote class="twitter-tweet" lang="en">
<p>Power has now been restored. Flights continue to operate but are subject to delay. We apologise to all passengers delayed this afternoon</p>
<p>— Stansted Airport (@STN_Airport) <a href="https://twitter.com/STN_Airport/status/547081626543730688" target="_blank">December 22, 2014</a></p>
</blockquote>
<p>While much smaller than Heathrow or Gatwick airports in London, Stansted had its busiest November in eight years last month with more than 1.5 million passengers.</p>
<p>Stansted Airport reported that there were some delays, but flights are operating. FlightAware was not reporting a large number of delays <a href="https://flightaware.com/live/cancelled/today/stn" target="_blank">in the early afternoon</a><a></a>.</p>
<p><em>Have something to add to this story? Share it in the comments.</em></p>
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<article id="1539" class="post">
<h2 class="entry-title"> <a href="http://blog.parsely.com/post/1539/facebook-and-publishers-a-fix-for-direct-traffic-from-facebook-mobiles-app/" class="no-link" title="Permalink to Facebook and Publishers: A fix for direct traffic from Facebook&#8217;s mobile app" rel="bookmark">Facebook and Publishers: A fix for direct traffic from Facebook&#8217;s mobile app</a>
</h2>
<div class="entry-content">
<p>Yesterday, <a href="http://media.fb.com/2014/12/10/new-tools-and-insights-for-publishers-2/" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://media.fb.com/2014/12/10/new-tools-and-insights-for-publishers-2/', 'Facebook announced']);" >Facebook announced</a> a number of new tools for publishers, as part of their on-going relationship to encourage a high volume of quality content that will keep us scrolling through our newsfeeds.</p>
<p>At the bottom was a short mention:</p>
<blockquote><p><em>We also recently fixed a bug that caused many third-party analytics tools to undercount the percentage of their organic traffic from Facebook. In the past, referrer data was missing from some of our outbound mobile clicks. This issue has been resolved for iOS, with a fix for Android coming soon. Publishers may see an increase in iOS mobile traffic from Facebook and a decrease in undefined sources or direct traffic.</em></p></blockquote>
<p>ICYMI &#8211; this is a fix for direct traffic (sometimes called “dark social”) for traffic coming through the mobile app that sometimes dropped the referral information.</p>
<h2><b>Heres a little background:</b></h2>
<p>Anyone who has looked at analytics, has seen “direct” as a traffic source. There tends to be a fair amount of confusion around this section, as it encompasses anything that analytics cant track.</p>
<p>Traditionally, publishers assumed direct traffic was people bookmarking their home page or typing in the address directly in the search bar. However, since Parse.ly looks at analytics by a post-by-post basis, we cant make that assumption, as most people are not typing in new article post URLs “directly” into their browser.</p>
<p>Sources for this traffic include:</p>
<ul>
<li>Email/IMs</li>
<li>Copying and pasting a link</li>
<li>Switching from a https:// site to an http:// site</li>
<li>Chat apps (Whats App, etc.)</li>
</ul>
<p>In 2012, Alexis Madrigal wrote a story about these sources, terming them “<a href="http://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/', 'dark social']);" >dark social</a>”. (This post is worth re-reading for some fun facts like &#8220;Only about four percent of total traffic is on mobile at all.&#8221;) In summary, he supposed that since these were links that were being shared from person-to-person, this kind of traffic should still be thought of as social sharing.</p>
<p>Parse.lys CTO, Andrew Montalenti, <a href="https://www.journalism.co.uk/news/-dark-social-and-other-mysterious-analytics/s2/a554142/" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'https://www.journalism.co.uk/news/-dark-social-and-other-mysterious-analytics/s2/a554142/', 'explained some other areas that “dark” traffic can come from']);" >explained some other areas that “dark” traffic can come from</a> &#8211; he points out that its not all social; some traffic might also be explained by search and sites that block their referral information from being passed through or programs used by people protecting their browsing (especially in the wake of Snowden/NSA revelations).</p>
<p>Though many of those sources will probably continue to be &#8220;dark&#8221;, a lot of us in the analytics community realized a while ago that Facebook was sending some of this direct traffic. The Guardians Ophan architect, <a href="https://twitter.com/tackers" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'https://twitter.com/tackers', 'Graham Tackley']);" >Graham Tackley</a>, showed off charts at ONA this year on how The Guardian saw its direct traffic spike in association with Facebook spikes.</p>
<p>We saw a similar pattern, and called up Facebook a few months ago. As the massive social network makes a concerted effort to work with publishers, they were concerned at the differences we saw compared to their own data, and we shared some of our aggregate data with them as they worked to fix the referral issue.</p>
<h2>What to expect from the fix:</h2>
<p>The announcement above acknowledged the first fix, and well continue to monitor the impact that this is making in our system.</p>
<p>What does this mean for your traffic? We checked the amount of traffic that currently comes into posts as direct (aka &#8220;dark social&#8221;) but is actually Facebook by looking at the user agents and found in one sample that 11% of total traffic coming was from Facebook. (And yes &#8211; that means that almost 50% of all external traffic referrers in this sample came from Facebook, wow.)</p>
<p><a href="http://blog.parsely.com/wp-content/uploads/2014/12/facebook-ref-final-2.png" onclick="_gaq.push(['_trackEvent', 'outbound-article-int', 'http://blog.parsely.com/wp-content/uploads/2014/12/facebook-ref-final-2.png', '']);" ><img class="aligncenter wp-image-1545" src="http://blog.parsely.com/wp-content/uploads/2014/12/facebook-ref-final-2.png" alt="facebook-ref-final-2" width="600" height="280" /></a></p>
<p>Our analysis also checked out how much of that dark traffic came in from Android vs. iOS. Well be keeping track of this for the next few weeks, and we expect to see those numbers go down as the app fixes roll out and people update their apps.</p>
<p>We know that people have a lot of questions about this, and were happy to provide additional information or answer questions about it &#8211; let us know in a comment, or shoot us a note.</p>
<p>&nbsp;</p>
<span class='st_facebook_large' st_title='Facebook and Publishers: A fix for direct traffic from Facebook&#8217;s mobile app' st_url='http://blog.parsely.com/post/1539/facebook-and-publishers-a-fix-for-direct-traffic-from-facebook-mobiles-app/'></span><span st_via='Parsely' st_username='Parsely' class='st_twitter_large' st_title='Facebook and Publishers: A fix for direct traffic from Facebook&#8217;s mobile app' st_url='http://blog.parsely.com/post/1539/facebook-and-publishers-a-fix-for-direct-traffic-from-facebook-mobiles-app/'></span>
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</div> <p class="attribution_left">Parse.ly, December 11, 2014</p>
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s = r.attr("action"),
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l && (o.push(l), r.data("ujs:submit-button", null))
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e(document).delegate(n.linkDisableSelector, "ajax:complete",
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<h2 class="entry-title"> <a href="http://blog.parsely.com/post/1511/the-ultimate-referral-guide-to-your-audience/" class="no-link" title="Permalink to The Ultimate Referral Guide to Your Audience" rel="bookmark">The Ultimate Referral Guide to Your Audience</a>
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<p>Though we hear about pageviews going up at many of the large online publishers, digital media companies still struggle to see a correlating increase in revenue. Whats the disconnect? Methods to increase almost any metric, including pageviews and visitors, dont always focus on long-term benefits to the people that matter most when it comes to generating revenue: the audience.</p>
<p>Think of metrics like the Force. Sure, they have a dark-side: user-unfriendly slideshows to increase clicks, or enlarged images for more scrolling and time engaged.</p>
<p><img class="alignnone" src="http://38.media.tumblr.com/tumblr_lxkd96K47p1r9jbmuo1_500.gif" alt="" width="500" height="211" /></p>
<p>But you can use the “Force” of metrics for good: to understand your audience and create better experiences for them. Metrics can arm anyone in digital media, from editors to business executives with with vital information about their readers preferences and behaviors. When it comes to audience insights, aim to be Luke Skywalker, not Darth Vader.</p>
<h2><b>Why Referrals Matter</b></h2>
<p>Data allows publishers today to see where readers come from and how they found an article or story. This tells you how readers already spend their time, what they care about, and can give you a good idea of who they might be based on some <a href="http://www.businessinsider.com/2014-social-network-demographics-2014-11?utm_source=Parsely&amp;utm_medium=blog&amp;utm_campaign=Parsely_Content" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.businessinsider.com/2014-social-network-demographics-2014-11?utm_source=Parsely&amp;utm_medium=blog&amp;utm_campaign=Parsely_Content', 'basic demographics about the referral networks']);" >basic demographics about the referral networks</a>.</p>
<p>Analytics that tell you where your traffic comes from on a story by story or author by author basis will give you the clearest picture of your audience. For example, heres the referral sources for articles written by our CTO on the Parse.ly blog next to the referral sources for articles written by our Director of Marketing:</p>
<p><img class="aligncenter size-full wp-image-1512" src="http://blog.parsely.com/wp-content/uploads/2014/11/CTO-vs-Marketing.jpg" alt="CTO-vs-Marketing" width="600" height="323" /></p>
<p>Looking at this, we know that readers coming to our blog for articles about technology (<a href="http://blog.parsely.com/post/1271/storm/" onclick="_gaq.push(['_trackEvent', 'outbound-article-int', 'http://blog.parsely.com/post/1271/storm/', 'Apache Storm overviews']);" title="Apache Storm: The Big Reference">Apache Storm overviews</a>, information on our open-source technology <a href="http://blog.parsely.com/post/1172/streamparse/" onclick="_gaq.push(['_trackEvent', 'outbound-article-int', 'http://blog.parsely.com/post/1172/streamparse/', 'streamparse']);" title="streamparse: Python and Apache Storm made easy with a new open source project">streamparse</a>) tend to search for these technologies, or come from technology-based aggregation sites like Hacker News, Lobsters and tend to congregate on Twitter.</p>
<p>Readers coming to articles written by our Director of Marketing tend to use more social networks, like LinkedIn and Facebook as well as Twitter, and are active in the content and journalism communities, as indicated by Contently and Poynter.orgs presence.</p>
<p>We consider what people on these sites and networks want to learn or read about when we write new blog posts or create whitepapers and ebooks. We think about what kind of information we have that might be useful and interesting to someone that also reads about content marketing or regularly participates in tech conversations. Its also a great gut-check to see if the audience we intended to reach is actually seeing our stories.</p>
<h2><b>Referral Trends and Benchmarking Against Your Peers</b></h2>
<p>Access to internal data allows you to focus on your own readers, but what about understanding your broader competitive set? Where are their readers coming from?</p>
<p>Parse.ly publishes a quarterly <a href="http://www.parsely.com/authority?utm_source=blog&amp;utm_medium=text&amp;utm_campaign=AuthorityReport" onclick="_gaq.push(['_trackEvent', 'outbound-article-int', 'http://www.parsely.com/authority?utm_source=blog&amp;utm_medium=text&amp;utm_campaign=AuthorityReport', 'Authority Report']);" >Authority Report</a> that includes a summary of refferal traffic based on billions of pageviews on our network of digital publishing sites. In the most recent edition, we compared referral traffic on a year-over-year basis (Aug. 2013-Aug. 2014).</p>
<p>Overall, the data told the story of the rise of social and the constricting of all other categories. Since search was the largest, it had the most landshare to lose, but in general, socials rise was at the expense of all other categories.</p>
<p><a href="http://www.parsely.com/authority" onclick="_gaq.push(['_trackEvent', 'outbound-article-int', 'http://www.parsely.com/authority', '']);" ><img class="aligncenter wp-image-1503" src="http://blog.parsely.com/wp-content/uploads/2014/11/1-ref-cat.png" alt="1-ref-cat" width="600" height="324" /></a></p>
<p><i>See the full breakdown of top twenty five referrals and how they changed when you </i><a href="http://www.parsely.com/authority?utm_source=blog&amp;utm_medium=text&amp;utm_campaign=AuthorityReport" onclick="_gaq.push(['_trackEvent', 'outbound-article-int', 'http://www.parsely.com/authority?utm_source=blog&amp;utm_medium=text&amp;utm_campaign=AuthorityReport', 'subscribe to the report']);" ><i>subscribe to the report</i></a><i>.</i></p>
<h2><b>Social: Facebook the disruptor</b></h2>
<p>Most of socials gains came directly from the increase in Facebook traffic to sites.</p>
<p><a href="http://blog.parsely.com/wp-content/uploads/2014/11/top-social-referrers-graph.png" onclick="_gaq.push(['_trackEvent', 'outbound-article-int', 'http://blog.parsely.com/wp-content/uploads/2014/11/top-social-referrers-graph.png', '']);" ><img class="aligncenter size-full wp-image-1513" src="http://blog.parsely.com/wp-content/uploads/2014/11/top-social-referrers-graph.png" alt="Top Social Networks to send referrals" width="600" height="400" /></a></p>
<p>Facebook made a huge jump, going from 12% of overall traffic referrals to over 20% (22.7% to be precise). This is similar to <a href="http://www.nytimes.com/2014/10/27/business/media/how-facebook-is-changing-the-way-its-users-consume-journalism.html" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.nytimes.com/2014/10/27/business/media/how-facebook-is-changing-the-way-its-users-consume-journalism.html', 'findings of other vendors']);" >findings of other vendors</a> and has recently spurred a torrent of concern over how much influence the social giant has over readers.</p>
<p>For instance, <a href="https://blog.shareaholic.com/social-media-traffic-trends-10-2014/?utm_source=Parsely&amp;utm_medium=blog&amp;utm_campaign=ParselyContent" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'https://blog.shareaholic.com/social-media-traffic-trends-10-2014/?utm_source=Parsely&amp;utm_medium=blog&amp;utm_campaign=ParselyContent', 'Shareaholic found almost exactly the same percentage increase']);" >Shareaholic found almost exactly the same percentage increase</a> for Facebook referrals over a similar time (they tracked Sept 2013 through Sept 2014).</p>
<p><a href="https://blog.shareaholic.com/social-media-traffic-trends-10-2014/" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'https://blog.shareaholic.com/social-media-traffic-trends-10-2014/', '']);" target="_blank"><img class="alignnone" src="https://blog.shareaholic.com/wp-content/uploads/2014/10/Social-Media-Traffic-Trends-Report-October-2014-chart.png" alt="" width="950" height="234" /></a></p>
<p>&nbsp;</p>
<p>However, our network saw Twitter and Stumbleupon as the two highest referrers after Facebook. Pinterest didnt make a mark until four, though we did see the directional changes in growth match for all three networks.</p>
<p>Even at this scale of billions of referrers, the types of audiences that the Parse.ly network sees versus the Shareaholic network likely accounts for these differences.</p>
<h2><b>Search: The dominator</b></h2>
<p>Say what you will about the rise of social, search still eeks out more overall web visits. Though we did see the two come toe-to-toe <a href="http://marketingland.com/parse-ly-search-overtakes-social-referral-source-major-publishers-83460" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://marketingland.com/parse-ly-search-overtakes-social-referral-source-major-publishers-83460', 'back in January']);" >back in January</a>, search has climbed back up into the dominate position.</p>
<p><a href="http://blog.parsely.com/wp-content/uploads/2014/11/top-search-referrers-graph.png" onclick="_gaq.push(['_trackEvent', 'outbound-article-int', 'http://blog.parsely.com/wp-content/uploads/2014/11/top-search-referrers-graph.png', '']);" ><img class="aligncenter size-full wp-image-1515" src="http://blog.parsely.com/wp-content/uploads/2014/11/top-search-referrers-graph.png" alt="top-search-referrers-graph" width="600" height="400" /></a></p>
<p>Google didnt even lose any ground to the Facebook growth &#8211; it gained almost two percentage points as a referral source to news sites.</p>
<p>One thing to note in our data: the search traffic shown controls for the “brand search” effect. Brand search is typing a brand name i.e. “Business Insider” into Google Chromes browser bar or in a search field instead of typing the domain directly or clicking on a bookmark. In those cases, though the referrer tracks as “search,” but it doesnt accurately describe the intention of the searcher; they already knew where they wanted to go.</p>
<p>The data in the Authority Report only considers post URLs, not landing pages or homepages. This means that every view we account for came directly to an article, video or story.</p>
<h2><strong><b>Aggregators and RSS: The displaced</b></strong></h2>
<p><a href="http://blog.parsely.com/wp-content/uploads/2014/11/top-aggregator-referrers-graph.png" onclick="_gaq.push(['_trackEvent', 'outbound-article-int', 'http://blog.parsely.com/wp-content/uploads/2014/11/top-aggregator-referrers-graph.png', '']);" ><img class="aligncenter wp-image-1516 size-full" src="http://blog.parsely.com/wp-content/uploads/2014/11/top-aggregator-referrers-graph.png" alt="top-aggregator-referrers-graph" width="600" height="400" /></a></p>
<p>&nbsp;</p>
<p>Our data saw almost all aggregators sites account for less of the overall referral pie for traffic. One theory why? Over the past year, digital news outlets have started to embrace more aggregation on their own sites. Huffington Post and Gawker have a strong reputation for aggregating other outlets stories; the New York Times now links out to others top stories <a href="http://www.niemanlab.org/2014/09/watching-what-happens-the-new-york-times-is-making-a-front-page-bet-on-real-time-aggregation/" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.niemanlab.org/2014/09/watching-what-happens-the-new-york-times-is-making-a-front-page-bet-on-real-time-aggregation/', 'on their homepages']);" >on their homepages</a> and <a href="http://www.niemanlab.org/2014/04/nyt-now-out-today-mixes-lots-of-good-mobile-centric-ideas-with-moments-of-caution/" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.niemanlab.org/2014/04/nyt-now-out-today-mixes-lots-of-good-mobile-centric-ideas-with-moments-of-caution/', 'in their apps']);" >in their apps</a>.</p>
<p><a href="http://blog.parsely.com/wp-content/uploads/2014/11/top-rss-referrers-graph.png" onclick="_gaq.push(['_trackEvent', 'outbound-article-int', 'http://blog.parsely.com/wp-content/uploads/2014/11/top-rss-referrers-graph.png', '']);" ><img class="aligncenter size-full wp-image-1514" src="http://blog.parsely.com/wp-content/uploads/2014/11/top-rss-referrers-graph.png" alt="top-rss-referrers-graph" width="600" height="400" /></a></p>
<p>RSS readers may have also suffered from socials gains. <a href="http://gigaom.com/2013/08/26/feedly-dominating-the-post-reader-world-and-other-web-publishing-insights-from-parse-ly" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://gigaom.com/2013/08/26/feedly-dominating-the-post-reader-world-and-other-web-publishing-insights-from-parse-ly', 'Feedly, which was poised to take over the RSS game']);" title="Feedly dominating the post-Reader world, and other web-publishing insights from Parse.ly" target="_blank">Feedly, which was poised to take over the RSS game</a> after Google Reader was shuttered dipped in the past year. Mobile apps and social media feeds provide similar functionality combined with better social/mobile elements.</p>
<h2><b>The Last Word: “OTHER”</b></h2>
<p>Overall, this sample of sites saw a 30% increase of total external traffic, bolstered by strong social and search networks, but also ultimately aided by an increasingly larger set of long-tail sites. Does the large increase in this group point to more reliance on paid traffic distribution through networks like Outbrain, Taboola and their ilk?</p>
<p>It certainly points to the fact that digital publishers have to be more vigilant than ever about where their audiences live online, how theyre finding the content they read and how the publishers can craft cohesive strategies across their entire organization that use data on those activities to their advantage.</p>
<span class='st_facebook_large' st_title='The Ultimate Referral Guide to Your Audience' st_url='http://blog.parsely.com/post/1511/the-ultimate-referral-guide-to-your-audience/'></span><span st_via='Parsely' st_username='Parsely' class='st_twitter_large' st_title='The Ultimate Referral Guide to Your Audience' st_url='http://blog.parsely.com/post/1511/the-ultimate-referral-guide-to-your-audience/'></span>
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<p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="43ac99a6b2" /></p><p class="comment-subscription-form"><input type="checkbox" name="subscribe_comments" id="subscribe_comments" value="subscribe" style="width: auto; -moz-appearance: checkbox; -webkit-appearance: checkbox;" /> <label class="subscribe-label" id="subscribe-label" for="subscribe_comments">Notify me of follow-up comments by email.</label></p><p class="comment-subscription-form"><input type="checkbox" name="subscribe_blog" id="subscribe_blog" value="subscribe" style="width: auto; -moz-appearance: checkbox; -webkit-appearance: checkbox;" /> <label class="subscribe-label" id="subscribe-blog-label" for="subscribe_blog">Notify me of new posts by email.</label></p><p style="display: none;"><input type="hidden" id="ak_js" name="ak_js" value="109"/></p> </form>
</div><!-- #respond -->
</div>
<nav class="pagination">
<span class="prev">
<a href="http://blog.parsely.com/" class="back_to_blog">&nbsp;&nbsp;&nbsp;read more</a>
</span>
</nav>
</section><!-- #main -->
<script data-cfasync="false" src="//ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.min.js"></script>
<script type="text/javascript" charset="utf-8">
function getKudos() {
var e = new Array;
return $("aside.kudo").each(function(t) {
article = $(this).closest("article").attr("id"),
e.push(article)
}),
$.post("http://blog.parsely.com/wp-admin/admin-ajax.php", {
kudosList: e,
action:'my_special_action'
},
function(e) {
$.each(e,
function(e, t) {
var n = $("#" + t.external_id).find("span.num"),
r = n.text().replace(/,/g, ""),
i = t.kudos;
isNaN(r) && (r = 0),
isNaN(i) && (i = 9e6),
i - r >= 0 && (i = i.toString(), i = i.replace(/\B(?=(\d{3})+(?!\d))/g, ","), n.html(i))
})
}),
!0
}
function setViewport() {
$(window).width() < 900 && $("html,body").animate({
scrollLeft: 180
},
800)
}
function startCode() {
$("code").addClass("prettyprint"),
$.getScript("http://blog.parsely.com/wp-content/themes/svbtle/js/prettify.js").done(function(e, t) {
var n = "http://blog.parsely.com/wp-content/themes/svbtle/css/prettify.css";
$.get(n,
function(e) {
$('<style type="text/css"></style>').html(e).appendTo("head")
}),
prettyPrint();
})
} (function(e, t) {
var n;
e.rails = n = {
linkClickSelector: "a[data-confirm], a[data-method], a[data-remote], a[data-disable-with]",
inputChangeSelector: "select[data-remote], input[data-remote], textarea[data-remote]",
formSubmitSelector: "form",
formInputClickSelector: "form input[type=submit], form input[type=image], form button[type=submit], form button:not(button[type])",
disableSelector: "input[data-disable-with], button[data-disable-with], textarea[data-disable-with]",
enableSelector: "input[data-disable-with]:disabled, button[data-disable-with]:disabled, textarea[data-disable-with]:disabled",
requiredInputSelector: "input[name][required]:not([disabled]),textarea[name][required]:not([disabled])",
fileInputSelector: "input:file",
linkDisableSelector: "a[data-disable-with]",
CSRFProtection: function(t) {
var n = e('meta[name="csrf-token"]').attr("content");
n && t.setRequestHeader("X-CSRF-Token", n)
},
fire: function(t, n, r) {
var i = e.Event(n);
return t.trigger(i, r),
i.result !== !1
},
confirm: function(e) {
return confirm(e)
},
ajax: function(t) {
return e.ajax(t)
},
href: function(e) {
return e.attr("href")
},
handleRemote: function(r) {
var i,
s,
o,
u,
a,
f;
if (n.fire(r, "ajax:before")) {
u = r.data("cross-domain") || null,
a = r.data("type") || e.ajaxSettings && e.ajaxSettings.dataType;
if (r.is("form")) {
i = r.attr("method"),
s = r.attr("action"),
o = r.serializeArray();
var l = r.data("ujs:submit-button");
l && (o.push(l), r.data("ujs:submit-button", null))
} else r.is(n.inputChangeSelector) ? (i = r.data("method"), s = r.data("url"), o = r.serialize(), r.data("params") && (o = o + "&" + r.data("params"))) : (i = r.data("method"), s = n.href(r), o = r.data("params") || null);
return f = {
type: i || "GET",
data: o,
dataType: a,
crossDomain: u,
beforeSend: function(e, i) {
return i.dataType === t && e.setRequestHeader("accept", "*/*;q=0.5, " + i.accepts.script),
n.fire(r, "ajax:beforeSend", [e, i])
},
success: function(e, t, n) {
r.trigger("ajax:success", [e, t, n])
},
complete: function(e, t) {
r.trigger("ajax:complete", [e, t])
},
error: function(e, t, n) {
r.trigger("ajax:error", [e, t, n])
}
},
s && (f.url = s),
n.ajax(f)
}
return ! 1
},
handleMethod: function(r) {
var i = n.href(r),
s = r.data("method"),
o = r.attr("target"),
u = e("meta[name=csrf-token]").attr("content"),
a = e("meta[name=csrf-param]").attr("content"),
f = e('<form method="post" action="' + i + '"></form>'),
l = '<input name="_method" value="' + s + '" type="hidden" />';
a !== t && u !== t && (l += '<input name="' + a + '" value="' + u + '" type="hidden" />'),
o && f.attr("target", o),
f.hide().append(l).appendTo("body"),
f.submit()
},
disableFormElements: function(t) {
t.find(n.disableSelector).each(function() {
var t = e(this),
n = t.is("button") ? "html": "val";
t.data("ujs:enable-with", t[n]()),
t[n](t.data("disable-with")),
t.prop("disabled", !0)
})
},
enableFormElements: function(t) {
t.find(n.enableSelector).each(function() {
var t = e(this),
n = t.is("button") ? "html": "val";
t.data("ujs:enable-with") && t[n](t.data("ujs:enable-with")),
t.prop("disabled", !1)
})
},
allowAction: function(e) {
var t = e.data("confirm"),
r = !1,
i;
return t ? (n.fire(e, "confirm") && (r = n.confirm(t), i = n.fire(e, "confirm:complete", [r])), r && i) : !0
},
blankInputs: function(t, n, r) {
var i = e(),
s,
o = n || "input,textarea";
return t.find(o).each(function() {
s = e(this);
if (r ? s.val() : !s.val()) i = i.add(s)
}),
i.length ? i: !1
},
nonBlankInputs: function(e, t) {
return n.blankInputs(e, t, !0)
},
stopEverything: function(t) {
return e(t.target).trigger("ujs:everythingStopped"),
t.stopImmediatePropagation(),
!1
},
callFormSubmitBindings: function(n, r) {
var i = n.data("events"),
s = !0;
return i !== t && i.submit !== t && e.each(i.submit,
function(e, t) {
if (typeof t.handler == "function") return s = t.handler(r)
}),
s
},
disableElement: function(e) {
e.data("ujs:enable-with", e.html()),
e.html(e.data("disable-with")),
e.bind("click.railsDisable",
function(e) {
return n.stopEverything(e)
})
},
enableElement: function(e) {
e.data("ujs:enable-with") !== t && (e.html(e.data("ujs:enable-with")), e.data("ujs:enable-with", !1)),
e.unbind("click.railsDisable")
}
},
e.ajaxPrefilter(function(e, t, r) {
e.crossDomain //|| n.CSRFProtection(r)
}),
e(document).delegate(n.linkDisableSelector, "ajax:complete",
function() {
n.enableElement(e(this))
}),
e(document).delegate(n.linkClickSelector, "click.rails",
function(r) {
var i = e(this),
s = i.data("method"),
o = i.data("params");
if (!n.allowAction(i)) return n.stopEverything(r);
i.is(n.linkDisableSelector) && n.disableElement(i);
if (i.data("remote") !== t) return (r.metaKey || r.ctrlKey) && (!s || s === "GET") && !o ? !0: (n.handleRemote(i) === !1 && n.enableElement(i), !1);
if (i.data("method")) return n.handleMethod(i),
!1
}),
e(document).delegate(n.inputChangeSelector, "change.rails",
function(t) {
var r = e(this);
return n.allowAction(r) ? (n.handleRemote(r), !1) : n.stopEverything(t)
}),
e(document).delegate(n.formSubmitSelector, "submit.rails",
function(r) {
var i = e(this),
s = i.data("remote") !== t,
o = n.blankInputs(i, n.requiredInputSelector),
u = n.nonBlankInputs(i, n.fileInputSelector);
if (!n.allowAction(i)) return n.stopEverything(r);
if (o && i.attr("novalidate") == t && n.fire(i, "ajax:aborted:required", [o])) return n.stopEverything(r);
if (s) return u ? n.fire(i, "ajax:aborted:file", [u]) : !e.support.submitBubbles && e().jquery < "1.7" && n.callFormSubmitBindings(i, r) === !1 ? n.stopEverything(r) : (n.handleRemote(i), !1);
setTimeout(function() {
n.disableFormElements(i)
},
13)
}),
e(document).delegate(n.formInputClickSelector, "click.rails",
function(t) {
var r = e(this);
if (!n.allowAction(r)) return n.stopEverything(t);
var i = r.attr("name"),
s = i ? {
name: i,
value: r.val()
}: null;
r.closest("form").data("ujs:submit-button", s)
}),
e(document).delegate(n.formSubmitSelector, "ajax:beforeSend.rails",
function(t) {
this == t.target && n.disableFormElements(e(this))
}),
e(document).delegate(n.formSubmitSelector, "ajax:complete.rails",
function(t) {
this == t.target && n.enableFormElements(e(this))
})
})(jQuery),
function(e) {
function t() {
if (o.jStorage) try {
s = l("" + o.jStorage)
} catch(e) {
o.jStorage = "{}"
} else o.jStorage = "{}";
a = o.jStorage ? ("" + o.jStorage).length: 0
}
function n() {
try {
o.jStorage = f(s),
u && (u.setAttribute("jStorage", o.jStorage), u.save("jStorage")),
a = o.jStorage ? ("" + o.jStorage).length: 0
} catch(e) {}
}
function r(e) {
if (!e || "string" != typeof e && "number" != typeof e) throw new TypeError("Key name must be string or numeric");
if ("__jstorage_meta" == e) throw new TypeError("Reserved key name");
return ! 0
}
function i() {
var e,
t,
r,
o = Infinity,
u = !1;
clearTimeout(h);
if (s.__jstorage_meta && "object" == typeof s.__jstorage_meta.TTL) {
e = +(new Date),
r = s.__jstorage_meta.TTL;
for (t in r) r.hasOwnProperty(t) && (r[t] <= e ? (delete r[t], delete s[t], u = !0) : r[t] < o && (o = r[t]));
Infinity != o && (h = setTimeout(i, o - e)),
u && n()
}
}
if (!e || !e.toJSON && !Object.toJSON && !window.JSON) throw Error("jQuery, MooTools or Prototype needs to be loaded before jStorage!");
var s = {},
o = {
jStorage: "{}"
},
u = null,
a = 0,
f = e.toJSON || Object.toJSON || window.JSON && (JSON.encode || JSON.stringify),
l = e.evalJSON || window.JSON && (JSON.decode || JSON.parse) ||
function(e) {
return ("" + e).evalJSON()
},
c = !1,
h,
p = {
isXML: function(e) {
return (e = (e ? e.ownerDocument || e: 0).documentElement) ? "HTML" !== e.nodeName: !1
},
encode: function(e) {
if (!this.isXML(e)) return ! 1;
try {
return (new XMLSerializer).serializeToString(e)
} catch(t) {
try {
return e.xml
} catch(n) {}
}
return ! 1
},
decode: function(e) {
var t = "DOMParser" in window && (new DOMParser).parseFromString || window.ActiveXObject &&
function(e) {
var t = new ActiveXObject("Microsoft.XMLDOM");
return t.async = "false",
t.loadXML(e),
t
};
return t ? (e = t.call("DOMParser" in window && new DOMParser || window, e, "text/xml"), this.isXML(e) ? e: !1) : !1
}
};
e.jStorage = {
version: "0.1.7.0",
set: function(e, t, i) {
return r(e),
i = i || {},
p.isXML(t) ? t = {
_is_xml: !0,
xml: p.encode(t)
}: "function" == typeof t ? t = null: t && "object" == typeof t && (t = l(f(t))),
s[e] = t,
isNaN(i.TTL) ? n() : this.setTTL(e, i.TTL),
t
},
get: function(e, t) {
return r(e),
e in s ? s[e] && "object" == typeof s[e] && s[e]._is_xml && s[e]._is_xml ? p.decode(s[e].xml) : s[e] : "undefined" == typeof t ? null: t
},
deleteKey: function(e) {
return r(e),
e in s ? (delete s[e], s.__jstorage_meta && "object" == typeof s.__jstorage_meta.TTL && e in s.__jstorage_meta.TTL && delete s.__jstorage_meta.TTL[e], n(), !0) : !1
},
setTTL: function(e, t) {
var o = +(new Date);
return r(e),
t = Number(t) || 0,
e in s ? (s.__jstorage_meta || (s.__jstorage_meta = {}), s.__jstorage_meta.TTL || (s.__jstorage_meta.TTL = {}), 0 < t ? s.__jstorage_meta.TTL[e] = o + t: delete s.__jstorage_meta.TTL[e], n(), i(), !0) : !1
},
flush: function() {
return s = {},
n(),
!0
},
storageObj: function() {
function e() {}
return e.prototype = s,
new e
},
index: function() {
var e = [],
t;
for (t in s) s.hasOwnProperty(t) && "__jstorage_meta" != t && e.push(t);
return e
},
storageSize: function() {
return a
},
currentBackend: function() {
return c
},
storageAvailable: function() {
return !! c
},
reInit: function() {
var e;
if (u && u.addBehavior) {
e = document.createElement("link"),
u.parentNode.replaceChild(e, u),
u = e,
u.style.behavior = "url(#default#userData)",
document.getElementsByTagName("head")[0].appendChild(u),
u.load("jStorage"),
e = "{}";
try {
e = u.getAttribute("jStorage")
} catch(n) {}
o.jStorage = e,
c = "userDataBehavior"
}
t()
}
},
function() {
var e = !1;
if ("localStorage" in window) try {
window.localStorage.setItem("_tmptest", "tmpval"),
e = !0,
window.localStorage.removeItem("_tmptest")
} catch(n) {}
if (e) try {
window.localStorage && (o = window.localStorage, c = "localStorage")
} catch(r) {} else if ("globalStorage" in window) try {
window.globalStorage && (o = window.globalStorage[window.location.hostname], c = "globalStorage")
} catch(s) {} else {
if (u = document.createElement("link"), !u.addBehavior) {
u = null;
return
}
u.style.behavior = "url(#default#userData)",
document.getElementsByTagName("head")[0].appendChild(u),
u.load("jStorage"),
e = "{}";
try {
e = u.getAttribute("jStorage")
} catch(a) {}
o.jStorage = e,
c = "userDataBehavior"
}
t(),
i()
} ()
} (window.$ || window.jQuery),
$(function() {
function n(t) {
t.addClass("active"),
t.children(".counter").children("span.txt").html("Don&rsquo;t move"),
t.children(".counter").children("span.num").hide(),
e = setTimeout(function() {
clearTimeout(e),
s(t)
},
1e3)
}
function r(t) {
clearTimeout(e),
t.children(".counter").children("span.txt").html("Kudos"),
t.children(".counter").children("span.num").show(),
t.removeClass("active")
}
function i(e) {
var t = e.closest("article").attr("id");
$.post("http://blog.parsely.com/wp-admin/admin-ajax.php", {
article: t, action:'remove_kudos'
},
function() {
$.jStorage.set(t, !1)
});
var n = parseInt(e.find("span.num").text().replace(/,/g, "")) - 1;
e.find("span.num").text(n.toString().replace(/\B(?=(\d{3})+(?!\d))/g, ",")),
e.children(".counter").children("span.txt").html("Kudos"),
e.children(".counter").children("span.num").show(),
e.removeClass("complete deletable"),
e.addClass("kudoable")
}
function s(e) {
var t = e.closest("article").attr("id");
$.post("http://blog.parsely.com/wp-admin/admin-ajax.php", {
article: t,
action:'my_special_action',
},
function() {
$.jStorage.set(t, !0)
});
var n = parseInt(e.find("span.num").text().replace(/,/g, "")) + 1;
e.find("span.num").text(n.toString().replace(/\B(?=(\d{3})+(?!\d))/g, ",")),
e.children(".counter").children("span.txt").html("Kudos"),
e.children(".counter").children("span.num").show(),
e.addClass("complete"),
e.removeClass("kudoable active")
}
var e,
t;
getKudos(),
setViewport(),
$("code, pre").length > 0 && startCode(),
$("a.kudobject").live({
click: function(e) {
return e.preventDefault(),
!1
},
mouseenter: function() {
kudo = $(this).parent(),
kudo.is(".kudoable") && n(kudo)
},
mouseleave: function() {
clearTimeout(e),
kudo = $(this).parent(),
r(kudo),
kudo.is(".complete") && kudo.addClass("deletable")
}
}),
$("a.kudobject").live("touchstart",
function(e) {
kudo = $(this).parent(),
kudo.is(".kudoable") && n(kudo),
e.preventDefault()
}),
$("a.kudobject").live("touchend",
function(t) {
clearTimeout(e),
kudo = $(this).parent(),
r(kudo),
kudo.is(".complete") && kudo.addClass("deletable"),
t.preventDefault()
}),
$("aside.deletable a.kudobject").live("click",
function(e) {
return kudo = $(this).parent(),
i(kudo),
e.preventDefault(),
!1
}),
$("aside.deletable a.kudobject").live("touchend",
function(e) {
return kudo = $(this).parent(),
i(kudo),
e.preventDefault(),
!1
}),
$("aside.kudo").each(function(e) {
var t = $(this).closest("article").attr("id"),
n = $.jStorage.get(t);
n && $(this).removeClass("kudoable").addClass("complete deletable")
}),
$("#svbtle_dropdown").mouseenter(function() {
clearTimeout(t),
$("#dropdown").show()
}).mouseleave(function() {
t = setTimeout("$('#dropdown').hide();", 800)
}),
$("#svbtle_dropdown").mouseenter(function() {
clearTimeout(t),
$("#dropdown").show()
}).mouseleave(function() {
t = setTimeout("$('#dropdown').hide();", 800)
})
}), $("input.pane_input, textarea.pane_input").bind("focus", function() {
$("li.text_field").removeClass("active"), $(this).parent("li.text_field").addClass("active")
}), $("input.pane_input, textarea.pane_input").bind("blur", function() {
$("li.text_field").removeClass("active"), $("li.text_field").first().addClass("active")
});
</script>
<!-- Marketo Insightera-->
<script type='text/javascript'>
window.AIConfig = {};
window.AIConfig.accountId='parsely';
var protocol = (('https:' == document.location.protocol) ? 'https:' : 'http:');
var tag = document.createElement('script');
tag.src = protocol+'//cloud4.insightera.com/gw1/djs';
tag.type = 'text/javascript';
tag.async = true;
var head = document.getElementsByTagName('head')[0] || document.documentElement;
head.insertBefore( tag, head.firstChild );
</script>
<!-- Marketo Insightera end -->
<!-- Marketo Munchkin -->
<script type="text/javascript">
(function() {
var didInit = false;
function initMunchkin() {
if(didInit === false) {
didInit = true;
Munchkin.init('314-EBB-255');
}
}
var s = document.createElement('script');
s.type = 'text/javascript';
s.async = true;
s.src = '//munchkin.marketo.net/munchkin.js';
s.onreadystatechange = function() {
if (this.readyState == 'complete' || this.readyState == 'loaded') {
initMunchkin();
}
};
s.onload = initMunchkin;
document.getElementsByTagName('head')[0].appendChild(s);
})();
</script>
<!-- Marketo Munchkin end -->
<!-- START Parse.ly Include: Standard -->
<div id="parsely-root" style="display: none">
<div id="parsely-cfg" data-parsely-site="blog.parsely.com"></div>
</div>
<script>
(function(s, p, d) {
var h=d.location.protocol, i=p+"-"+s,
e=d.getElementById(i), r=d.getElementById(p+"-root"),
u=h==="https:"?"d1z2jf7jlzjs58.cloudfront.net"
:"static."+p+".com";
if (e) return;
e = d.createElement(s); e.id = i; e.async = true;
e.src = h+"//"+u+"/p.js"; r.appendChild(e);
})("script", "parsely", document);
</script>
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<div style="display:none">
</div>
<script type='text/javascript' src='http://blog.parsely.com/wp-content/plugins/akismet/_inc/form.js?ver=3.0.3'></script>
<link rel='stylesheet' id='embedly_font_end-css' href='http://blog.parsely.com/wp-content/plugins/embedly/css/embedly-frontend.css?ver=4.0.1' type='text/css' media='all' />
<script type='text/javascript' src='http://blog.parsely.com/wp-includes/js/jquery/ui/jquery.ui.core.min.js?ver=1.10.4'></script>
<script type='text/javascript' src='http://blog.parsely.com/wp-includes/js/comment-reply.min.js?ver=4.0.1'></script>
<script type='text/javascript' src='http://s0.wp.com/wp-content/js/devicepx-jetpack.js?ver=201501'></script>
<script type='text/javascript' src='http://s.gravatar.com/js/gprofiles.js?ver=2015Janaa'></script>
<script type='text/javascript'>
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var WPGroHo = {"my_hash":""};
/* ]]> */
</script>
<script type='text/javascript' src='http://blog.parsely.com/wp-content/plugins/jetpack/modules/wpgroho.js?ver=4.0.1'></script>
<script src="http://stats.wp.com/e-201501.js" type="text/javascript"></script>
<script type="text/javascript">
st_go({v:'ext',j:'1:3.2.1',blog:'71036611',post:'1511',tz:'0'});
var load_cmc = function(){linktracker_init(71036611,1511,2);};
if ( typeof addLoadEvent != 'undefined' ) addLoadEvent(load_cmc);
else load_cmc();
</script> </body>
</html>

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<!DOCTYPE html>
<!--[if lt IE 7 ]> <html class="ie ie6" lang="en-US"> <![endif]-->
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<!--[if IE 8 ]> <html class="ie ie8" lang="en-US"> <![endif]-->
<!--[if IE 9 ]> <html class="ie ie9" lang="en-US"> <![endif]-->
<!--[if gt IE 9]><!--><html lang="en-US"><!--<![endif]-->
<head profile="http://gmpg.org/xfn/11">
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<!--googleoff: index--><div class="addthis_toolbox social" addthis:url="http://pewrsr.ch/1uZLZCS" addthis:title="Those from Mexico will benefit most from Obamas executive action " id="addthis0"><div class="custom_images small-black"><a class="addthis_button_facebook" target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Fpewrsr.ch%2F1uZLZCS"><div></div></a><a class="addthis_button_twitter" tw:related="pewresearch" tw:via="pewresearch"><div></div></a><a class="addthis_button_email"><div></div></a><a class="addthis_button_print"><div></div></a><a class="addthis_button_compact"><div></div></a></div></div> <!--googleon: index--><script>var addthis_config = {data_track_clickback: false, ui_click: true, services_compact: "reddit, linkedin, tumblr, pinterest, google_plusone_share, more", services_exclude: "facebook, twitter, print"}</script>
<div class="meta date">November 20, 2014</div>
<h1>Those from Mexico will benefit most from Obamas executive action</h1>
<p class="byline">By <a href="http://www.pewresearch.org/author/jkrogstad/" title="Get posts by Jens Manuel Krogstad" rel="author">Jens Manuel Krogstad</a> and <a href="http://www.pewresearch.org/author/jpassel/" title="Get posts by Jeffrey S. Passel" rel="author">Jeffrey S. Passel</a><a href="http://www.pewresearch.org/fact-tank/2014/11/20/those-from-mexico-will-benefit-most-from-obamas-executive-action/#comments" class="comment-count">24 comments</a></p>
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<p><a href="http://www.pewresearch.org/files/2014/11/Who-will-benefit-from-Obamas-executive-action.png" onclick="_gaq.push(['_trackEvent', 'outbound-article-', 'http://www.pewresearch.org/files/2014/11/Who-will-benefit-from-Obamas-executive-action.png', '']);" ><img class="alignright wp-image-265219 size-full" src="http://www.pewresearch.org/files/2014/11/Who-will-benefit-from-Obamas-executive-action.png" alt="" width="313" height="827" /></a>Unauthorized immigrants from Mexico account for two-thirds of those who will be eligible for deportation relief under President Obamas executive action, even as they account for about half of the nations unauthorized population, according to a new Pew Research Center analysis.</p>
<p>The new action, which mainly applies to unauthorized immigrant parents of U.S. citizen or legal permanent resident children, would benefit those born in Mexico more than any other country of origin group. According to the Pew Research analysis, 44% of unauthorized immigrants from Mexico could apply for deportation protection under the new programs, compared with 24% of those from other parts of the world.</p>
<p>President Obamas new programs could affect about 4 million total unauthorized immigrants who will be eligible for deportation protection and a three-year work permit. The largest group &#8212; at least 3.5 million, according to Pew Research estimates of 2012 data &#8212; consists of unauthorized immigrant parents who have lived in the U.S. for at least five years and have children who either were born in the U.S. or are legal permanent residents. Of these, about 700,000 have adult children and the remaining 2.8 million have children younger than 18.</p>
<p><span id="more-265087"></span>The new policy also expands eligibility for the presidents Deferred Action for Childhood Arrivals (DACA) program that benefits young adults brought to the U.S. illegally as children. The program would allow an additional 330,000 people, according to our estimates, to apply for and receive temporary deportation relief. Previously, the program was available only to those up to age 30, but the executive action would lift that age cap. In addition, the program would allow immigrants who arrived as children illegally before Jan. 1, 2010 to become eligible, expanding the program beyond the original June 15, 2007 cutoff date.</p>
<p>In some cases, the Obama administrations estimates of how many would be affected differ from those calculated by Pew Research. For example, the government estimates that more than 4 million parents of U.S. citizen children or legal permanent residents could apply for relief compared with our 3.5 million figure. One possible difference is that the data Pew Research uses only includes parents who live with their children.</p>
<p>While work permits and deportation relief will be available, those covered by the programs will not be eligible for certain government benefits, including <a href="http://www.nytimes.com/2014/11/20/us/politics/obamacare-unlikely-for-undocumented-immigrants.html?smid=tw-share" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.nytimes.com/2014/11/20/us/politics/obamacare-unlikely-for-undocumented-immigrants.html?smid=tw-share', 'subsidies for health care']);" >subsidies for health care</a> under the Affordable Care Act.</p>
<p>Among the other policy changes announced in the presidents action are an increased number of visas for skilled workers and spouses of green card holders. There are several changes, including<a href="http://www.dhs.gov/immigration-action" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.dhs.gov/immigration-action', ' immigration enforcement']);" > immigration enforcement</a> that will now focus on recent arrivals and serious and repeat criminal offenders.</p>
<p>Even though about 4 million unauthorized immigrants may be eligible for deportation relief, it remains to be seen how many people will apply for and receive it. Response to the existing DACA program may offer a clue. The 2012 program allowed an estimated 1.1 million people ages 30 or younger to become eligible for deportation relief and receive a two-year work permit. But through June 30, 2014, <a href="http://www.uscis.gov/sites/default/files/USCIS/Resources/Reports%20and%20Studies/Immigration%20Forms%20Data/All%20Form%20Types/DACA/DACA_fy2014_qtr3.pdf" onclick="_gaq.push(['_trackEvent','download/http://www.uscis.gov/sites/default/files/USCIS/Resources/Reports%20and%20Studies/Immigration%20Forms%20Data/All%20Form%20Types/DACA/DACA_fy2014_qtr3.pdf']);" >only about 712,000 applied</a>.</p>
<p>The general public disapproves of Obama taking executive action on immigration, by a margin of 48% to 38%, according to a <a href="http://www.msnbc.com/msnbc/nearly-half-americans-disapprove-obama-immigration-plan" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.msnbc.com/msnbc/nearly-half-americans-disapprove-obama-immigration-plan', 'NBC News/Wall Street Journal survey']);" >NBC News/Wall Street Journal survey</a> conducted this month. While Americans may not generally support an executive action, the poll found 57% favor a pathway to citizenship for undocumented immigrants, with support increasing to 74% when respondents are given a scenario in which a pathway requires paying fines, back taxes and taking other steps.</p>
<p>According to a <a href="http://www.pewhispanic.org/2014/10/29/chapter-5-hispanics-and-their-views-of-immigration-reform/" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.pewhispanic.org/2014/10/29/chapter-5-hispanics-and-their-views-of-immigration-reform/', 'recent Pew Research Center survey']);" >recent Pew Research Center survey</a>, Hispanics place a priority on the relief from deportation offered by the executive action. By 56% to 35%, Hispanics said it is more important that unauthorized immigrants be able to live and work in the U.S. without threat of deportation than have a pathway to citizenship.</p>
<p>The estimated 4 million covered under the executive action are in addition to an estimated 1.5 million unauthorized immigrants who are eligible for temporary relief from deportation through either the Deferred Action for Childhood Arrivals program or having Temporary Protected Status.</p>
<p>The presidents executive action offers deportation relief for the largest number of unauthorized immigrants in recent history. However, the current action does not allow unauthorized immigrants the opportunity to obtain permanent residency or citizenship. Only Congress has the authority to offer a path to legal status, which means those eligible for relief under the new policy remain unauthorized. If a future administration reverses course or if Congress passes an immigration law, the protection from deportation could be taken away.</p>
<p><strong>Correction:</strong> This posting has been updated with a revised total of 3.9 million unauthorized immigrants affected by the presidents action, and other related revised estimates. A previous version of this post referred to the presidents implementation of his new immigration policy as an executive order. He has taken executive action.</p>
<p class="terms">Topics: <a href="http://www.pewresearch.org/topics/immigration/">Immigration</a>, <a href="http://www.pewresearch.org/topics/unauthorized-immigration/">Unauthorized Immigration</a></p>
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<p><a href="http://www.pewresearch.org/author/jkrogstad/" rel="author">Jens Manuel Krogstad</a> is a Writer/Editor at the Pew Research Center's Hispanic Trends Project.</p>
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<p><a href="http://www.pewresearch.org/author/jpassel/" rel="author">Jeffrey S. Passel</a> is Senior Demographer at the Pew Research Centers Hispanic Trends Project.</p>
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<p><span class="author">MA Sullivan</span> &bull; <a href="#comment-603605" class="time" datetime="2014-12-06T15:38:13+00:00">2 weeks ago</a> </p>
<p>To refer to this population as &#8220;unauthorized&#8221; instead of &#8220;illegal&#8221; is to obfuscat the most significant and devisive characteristic of this population. They came to this country illegally. They broke SIGNIFICANT laws. To refer to them as &#8220;unauthorized&#8221; implies a lessor offense than breaking a law. Why is the left so afraid to call something by its real name? &#8220;Undocumented&#8221; or &#8220;unauthorized &#8221; be &#8220;illegal.&#8221; &#8220;Choice vs child.&#8221;. &#8221; Contribution &#8220;vs &#8216;Tax.&#8221;. Are they afraid the truth may undermine their argument. To use a word like &#8220;unauthorized&#8217; is to practice advocacy journalism. Polling is supposed to be about uncovering truth.</p>
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<p><span class="author">MsElmeno</span> &bull; <a href="#comment-592514" class="time" datetime="2014-12-01T19:41:21+00:00">2 weeks ago</a> </p>
<p>HOLA or HI to all HARD WORKING AMERICAN Readers. I have two question? for ALL of you. HAVE any of you live or spent time with an Illegal person? HAVE YOU ever set on a table to talk about how they affects you as a US citizen?</p>
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<p><span class="author">Dee Rothman</span> &bull; <a href="#comment-591650" class="time" datetime="2014-11-28T18:20:48+00:00">3 weeks ago</a> </p>
<p>Nice article but how about one that addresses how this will affect US citizens, both native born and naturalized, employed and unemployed? Or how will it affect the job market as new legal aliens come out of the shadows and compete with US citizens, both native born and naturalized, employed and unemployed, in a job market which cannot currently even support the number of people seeking employment. Even anecdotal analysis should suggest the number of unemployed should increase. Less apparent should be the affect on wages and hours of work available for employees, which would seem to substantiate the contention the policy was a courageous move by Obama, because US citizens, both native born and naturalized, employed and unemployed, will on average, see personal income falling and understand the policy hurt them. Will they still vote blue? Those who finally felt the hurt caused by Obama&#8217;s changes the last six years didn&#8217;t hang blue, did they? My medical insurance went up over $2000 annually and my disposable income fell by about 6 percent. Who are the people most hurt by this and other policies and laws enacted under Obama? The MIDDLE CLASS, PERIOD!</p>
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<p><span class="author">Me</span> &bull; <a href="#comment-591032" class="time" datetime="2014-11-27T03:39:52+00:00">3 weeks ago</a> </p>
<p>All smoke and mirrors, no guaranties, and it&#8217;s only good for three years. Trick to get Latino votes in 2016, and maybe draw the GOP into fight to try to make them look bad &#8230; again. Notice how all the stuff that he does always kicks the can just past an election, I think people are getting wise to his lies and his tricks.</p>
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<p><span class="author">welington</span> &bull; <a href="#comment-590950" class="time" datetime="2014-11-26T23:08:30+00:00">3 weeks ago</a> </p>
<p>What about people living in USA for about 15 years and have a unsolved case of deportation hanging over their heads? Would they be eligible for the Executive Action?</p>
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<p><span class="author">hmm</span> &bull; <a href="#comment-592246" class="time" datetime="2014-12-01T00:22:10+00:00">2 weeks ago</a> </p>
<p>hopefully not!!</p>
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<p><span class="author">NOamnestyEVER</span> &bull; <a href="#comment-590949" class="time" datetime="2014-11-26T23:06:53+00:00">3 weeks ago</a> </p>
<p>&#8230;&#8230;&#8230;&#8230;&#8230;. more than 70% of illegals will receive welfare. ALL WILL GET JOBS.</p>
<p>“THE AMNESTY ALONE WILL BE THE LARGEST EXPANSION OF THE WELFARE SYSTEM IN THE LAST 25 YEARS” ….. Heritage Foundation</p>
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<p><span class="author">NOamnestyEVER</span> &bull; <a href="#comment-590948" class="time" datetime="2014-11-26T23:06:12+00:00">3 weeks ago</a> </p>
<p>“The President is providing an estimated 5 million illegal immigrants with social security numbers, photo IDs, and work permits—allowing them to now take jobs directly from struggling Americans during a time of record immigration, low wages, and high joblessness.” SEN. JEFF SESSIONS</p>
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<p><span class="author">MsElmeno</span> &bull; <a href="#comment-592508" class="time" datetime="2014-12-01T19:25:22+00:00">2 weeks ago</a> </p>
<p>You must be a berry hard working American. if so, non of this will affect you, or any hard working American.</p>
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<p><span class="author">Y.M.</span> &bull; <a href="#comment-599640" class="time" datetime="2014-12-05T20:47:38+00:00">2 weeks ago</a> </p>
<p>Historically Mexicans were disenfranchised as a whole by the Anglo-Saxon population. &#8220;The arrival of large numbers of Mexican immigrants threatened the precarious socioeconomic status of those already living in the Southwest (This is referring to the Treaty of Guadalupe Hidalgo). Since the majority of immigrants from Mexico (are) poor they (are) willing to to accept the lowest wages; as a consequence, the White American population tends to regard all Mexicans, including descendants of the original landholders in the Southwest, as &#8220;cheap labor.&#8221; Indigenous Mexican Americans were perceived by the Anglo core as no different from poor Mexican immigrants- a perception that pushed almost all those of Mexican extraction to the bottom rungs of the stratification system (Aguirre and Turner). Given the background of Mexicans and the United States, what jobs exactly are being taken from the U.S. citizens? Mexicans have been relegated to the bottom which usually means that the jobs available to them are the most undesirable ones. And by undesirable jobs I mean hard manual work, field work, low pay jobs, there is a niche created in the economy for agriculture but people fail to see who reaps the profits, that the corporate powers reap the all PROFITS. This isn&#8217;t limited to just Mexicans. If immigrants have presented themselves as a threat to your well being I would encourage you to research your American History, and I mean Real History, no the Patriot Loving Agenda that is instilled in students in high school.</p>
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<p><span class="author">Ted</span> &bull; <a href="#comment-590903" class="time" datetime="2014-11-26T20:25:12+00:00">3 weeks ago</a> </p>
<p>Can someone explain how an undocumented, illegal immigrant &#8220;living in the shadows&#8221; proves he/she has been in the this country for 5 or more years? I&#8217;m sure there is a way for a fee. Perhaps a Coyote can help with this paperwork. Especially, if they have an established account with them. There is a business opportunity here! Just like getting help applying for VA benefits.</p>
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<p><span class="author">hmm</span> &bull; <a href="#comment-591989" class="time" datetime="2014-11-29T21:43:14+00:00">3 weeks ago</a> </p>
<p>good point. Also how do they prove their kids were born here?</p>
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<p><span class="author">YOU</span> &bull; <a href="#comment-593519" class="time" datetime="2014-12-04T05:59:30+00:00">2 weeks ago</a> </p>
<p>There are documents, birth certificates, pictures, ect.</p>
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<p><span class="author">Gerald FitzGerald</span> &bull; <a href="#comment-590884" class="time" datetime="2014-11-26T19:21:34+00:00">3 weeks ago</a> </p>
<p>Correction to my comment. I misread the graphs&#8217;s gold part ( 1.5 million) as an extension of DOMA, so the graph does answer a question I asked.</p>
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<p><span class="author">Gerald FitzGerald</span> &bull; <a href="#comment-590879" class="time" datetime="2014-11-26T19:14:43+00:00">3 weeks ago</a> </p>
<p>I would like to see legal arguments for and against the constitutionality and legality of President Obama&#8217;s executive action on immigration.</p>
<p>Thanks for clarifying who and how many immigrants are covered by the recent action. I would like to have seen, in this article, the group covered by DOMA or other relevant actions pertaining to the estimated 11.2 million undocumented, with a percentage of the undocumented (illegally entered) total who are deferred by some executive actions and orders.</p>
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<p><span class="author">Joseph</span> &bull; <a href="#comment-590872" class="time" datetime="2014-11-26T18:55:54+00:00">3 weeks ago</a> </p>
<p>Duh! They are the closest to the U S and have the most undocumented here.</p>
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<p><span class="author">Greg Johnson</span> &bull; <a href="#comment-590862" class="time" datetime="2014-11-26T18:30:43+00:00">3 weeks ago</a> </p>
<p>Your query and research is very much on point as it always is. However, I have a query that has puzzled me from the very beginning of the Immigration talks. Nearly everything I&#8217;ve heard or read has been in reference to those persons from Mexico or are native to Mexico. Is there not a equal or greater concern with those persons crossing the border from the North or Canada?<br />
Based on research I have regarding prostitution and drug trafficking, the patterns are very similar North and South. I have every reason to believe the drain on job occupancy is equal to the Mexican neighbors and probably even greater among our neighbors from the North.<br />
So, why no equal uproar, discussion or inclusion in the discussion regarding immigration?</p>
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<p><span class="author">hmm</span> &bull; <a href="#comment-591990" class="time" datetime="2014-11-29T21:45:44+00:00">3 weeks ago</a> </p>
<p>Not likely. Canada is not currupt from top to bottom, like Mexico and most of South and Central America. They have a legitimate government, with an educated population.</p>
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<p><span class="author">Carlos</span> &bull; <a href="#comment-589666" class="time" datetime="2014-11-23T06:13:21+00:00">4 weeks ago</a> </p>
<p>It is not so clear about who is covered and who is not. Because of that there is a punctual question: somebody that has been in the U.S for 10 years, has paid taxes, has no felonies, but at the same time is not a parent of a u.s citizen and entered the u.s as an adult (no DACA) can be elegible for the protection?</p>
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<p><span class="author">Tess</span> &bull; <a href="#comment-589195" class="time" datetime="2014-11-21T20:09:29+00:00">4 weeks ago</a> </p>
<p>My question is &#8230;Why the did not move the age of sixteen to eighteen in the new illegibility for DACA? any particular reason?</p>
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<p><span class="author">Packard Day</span> &bull; <a href="#comment-589140" class="time" datetime="2014-11-21T16:41:24+00:00">4 weeks ago</a> </p>
<p>In defense of our President, this new immigration initiative will also do nothing but strongly enhance the 401k/IRA investment portfolios of America&#8217;s top 10%. It will also marginally help all those living in the next 40% of income brackets as well. Just as long as you or yours are not low skilled and/or low educated workers or are not currently holding down a job that can be easily replaced with a week&#8217;s worth of training, you are going to be okay. No worries.</p>
<p>Truth be told, Barack Obama&#8217;s administration and his policies have given us all profit margins in our S&amp;P 500 accounts that have not been seen in more than a generation. So, here&#8217;s a plea to just let the President and the good times continue to roll.</p>
<p>Oh, and God bless America too&#8230;ehh?</p>
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<p><span class="author">Bert Pace</span> &bull; <a href="#comment-589109" class="time" datetime="2014-11-21T14:43:41+00:00">4 weeks ago</a> </p>
<p>Thanks to the President for the courage he showed in taking action on Immigration. How many more years will America have to wait for Mr. Boehner to do his job and actually produce a bi-partisan Bill the President will sign? If actually crafting a Bill is too difficult for the House, why not put the bi-partisan Senate Bill they have had for 511 days up for a vote?Pretty simple solution &#8211; if only the GOP was interested in solutions.</p>
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<p><span class="author">Ted</span> &bull; <a href="#comment-590906" class="time" datetime="2014-11-26T20:40:08+00:00">3 weeks ago</a> </p>
<p>Courage? It doesn&#8217;t take courage to be political and that is exactly what this is. Enforcing the existing laws would have been courageous. None of the Presidents starting with Carter had the guts to stop illegal immigration. Now look what a mess this has become.</p>
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<p><span class="author">hmm</span> &bull; <a href="#comment-592245" class="time" datetime="2014-12-01T00:20:33+00:00">2 weeks ago</a> </p>
<p>It is no US representative or senator&#8217;s job to create a bill to benefit the citizens of foreign countries. The only people crying for immigration &#8220;reform&#8221; are US and foreign companies wishing to bring cheap labor in and undercut our own citizens, and foreign nationals who believe it is their &#8220;right&#8221; to benefit from sneaking into the US. They believe once they broke in, started having children here (which is their choice of course) , and have evaded the law long enough that they are owed a voice and legal status in the US. People that sneak in are owed nothing but a boot back across the border, and companies that want to undercut our own people should lose the benefits of operating here.</p>
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<!--googleoff: index--><div class="addthis_toolbox social" addthis:url="http://pewrsr.ch/1AChVNK" addthis:title="Do lower gasoline prices make for confident consumers?" id="addthis0"><div class="custom_images small-black"><a class="addthis_button_facebook" target="_blank" href="https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Fpewrsr.ch%2F1AChVNK"><div></div></a><a class="addthis_button_twitter" tw:related="pewresearch" tw:via="pewresearch"><div></div></a><a class="addthis_button_email"><div></div></a><a class="addthis_button_print"><div></div></a><a class="addthis_button_compact"><div></div></a></div></div> <!--googleon: index--><script>var addthis_config = {data_track_clickback: false, ui_click: true, services_compact: "reddit, linkedin, tumblr, pinterest, google_plusone_share, more", services_exclude: "facebook, twitter, print"}</script>
<div class="meta date">December 16, 2014</div>
<h1>Do lower gasoline prices make for confident consumers?</h1>
<p class="byline">By <a href="http://www.pewresearch.org/author/ddesilver/" title="Get posts by Drew DeSilver" rel="author">Drew DeSilver</a><a href="http://www.pewresearch.org/fact-tank/2014/12/16/gas-prices-consumer-sentiment/#comments" class="comment-count">Leave a comment</a></p>
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<p><a href="http://www.pewresearch.org/files/2014/12/FT_14.12.16_gas.png" onclick="_gaq.push(['_trackEvent', 'outbound-article-', 'http://www.pewresearch.org/files/2014/12/FT_14.12.16_gas.png', '']);" ><img class="aligncenter size-full wp-image-265726" src="http://www.pewresearch.org/files/2014/12/FT_14.12.16_gas.png" alt="gas prices consumer confidence" width="640" height="363" /></a>Gasoline prices have been dropping since midsummer, and consumers&#8217; confidence about the economy has been on the rise. Could there be a connection?</p>
<p>According to a new <a href="http://www.people-press.org/2014/12/16/perceptions-of-job-news-trend-upward" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.people-press.org/2014/12/16/perceptions-of-job-news-trend-upward', 'Pew Research Center report']);" target="_blank">Pew Research Center report</a>, 70% of Americans now report hearing mostly good news about gas prices, up from just 15% in August. In truth, gas prices have been falling for months: As of Monday, the national average price of a gallon of self-serve regular was $2.554 &#8212; $1.15 less than in late June (representing a nearly one-third drop), according to the U.S. <a href="http://www.eia.gov/dnav/pet/pet_pri_gnd_dcus_nus_w.htm" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.eia.gov/dnav/pet/pet_pri_gnd_dcus_nus_w.htm', 'Energy Information Administration']);" target="_blank">Energy Information Administration</a>. That&#8217;s the cheapest gas has been since October 2009. Also, Brent crude oil has fallen more than $45 a barrel since June and is now <a href="http://www.bloomberg.com/news/2014-12-16/dubai-stocks-lead-gcc-declines-as-global-markets-oil-retreat.html" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.bloomberg.com/news/2014-12-16/dubai-stocks-lead-gcc-declines-as-global-markets-oil-retreat.html', 'below $59 a barrel']);" target="_blank">below $59 a barrel</a> for the first time since May 2009.</p>
<p>Meanwhile, the University of Michigan&#8217;s <a href="http://press.sca.isr.umich.edu/press/press_release" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://press.sca.isr.umich.edu/press/press_release', 'Index of Consumer Sentiment']);" target="_blank">Index of Consumer Sentiment</a> stood at 88.8 in November, up 7 points since July and its highest reading since mid-2007. The <a href="http://www.businessinsider.com/umich-preliminary-consumer-confidence-dec-11-2014-12" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://www.businessinsider.com/umich-preliminary-consumer-confidence-dec-11-2014-12', 'preliminary December reading']);" target="_blank">preliminary December reading</a> is even higher, at 93.8, though that&#8217;s still subject to revision.<span id="more-265637"></span></p>
<p>We plotted the monthly consumer-sentiment index against the monthly average price of regular gas (adjusted for inflation) and found a moderately strong negative correlation &#8212; that is, consumer sentiment rose as pump prices fell. That aligns with previous research: For example, a <a href="http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2034408" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2034408', '2012 paper']);" target="_blank">2012 paper</a> from two researchers at Loyola University Maryland and the University of Maryland Baltimore County not only found an inverse correlation between gas prices and consumer sentiment, but used <a href="http://davegiles.blogspot.com/2011/04/testing-for-granger-causality.html" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://davegiles.blogspot.com/2011/04/testing-for-granger-causality.html', 'causality testing']);" target="_blank">causality testing</a> to conclude that price changes predicted sentiment changes and not the other way around.</p>
<p>A <a href="http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1135493##" onclick="_gaq.push(['_trackEvent', 'outbound-article', 'http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1135493##', '2009 paper']);" target="_blank">2009 paper</a> in the Journal of Monetary Economics, which also found a cause-and-effect relationship, analyzed the University of Michigan survey results in more detail to try to get at the dynamics of how consumers respond to energy-price changes. After a major one-time price jump, the researchers found, &#8220;an increasing number of people expect general business conditions and their personal financial situation to deteriorate over the coming year in response to an unanticipated loss in purchasing power&#8230;.[T]he index for buying conditions for large household goods falls by 1.9 points. An even larger decrease is observed for vehicles&#8230;.Increased pessimism about buying conditions in response to purchasing power losses is associated with expectations of higher unemployment, higher interest rates, and lower real family income.&#8221;</p>
<p>Those attitudinal changes have real-world consequences, though not large ones. The authors of the JME paper, Paul Edelstein and Lutz Kilian, concentrated mainly on unexpected increases, rather than drops, in energy prices; they estimated that a one-time, 1% increase in energy prices was associated with a 0.08% fall in total real consumption a year later, based on 1988-2006 data. But that was considerably less than the 0.30% decline seen in the 1970-1987 data; energy price shocks, they concluded, have less effect on the overall economy than they used to.</p>
<p>Edelstein and Kilian also estimated that one year after an unexpected, permanent increase of 25 cents a gallon in the price of gas, a typical household would have reduced its expenditures by $17 a month, with most of the adjustment coming in the first six months after the price increase. Concluded the researchers: &#8220;It takes repeated surprise increases in gasoline prices to generate large effects on household consumption, but over time the effects will add up.&#8221;</p>
<p class="terms">Topics: <a href="http://www.pewresearch.org/topics/national-economy/">National Economy</a></p>
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<div class="post" id="post-1364">
<h2><a href="http://www.pixelmonkey.org/2012/12/30/mobile-in-1998" rel="bookmark" title="Permanent Link: Going mobile in 1998">Going mobile in 1998</a></h2>
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<p>My first mobile device was a <a href="http://en.wikipedia.org/wiki/Palm_V" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://en.wikipedia.org/wiki/Palm_V']);">Palm V</a>. I understood the power of mobile really early. I was 15 in 1999, when the Palm V was released. I first came across the Palm devices in 1998, when the <a href="http://en.wikipedia.org/wiki/Palm_III" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://en.wikipedia.org/wiki/Palm_III']);">Palm III</a> came onto the scene. I never owned one, but played with the one my Dad owned, but barely used.</p>
<p>This device was comically under-powered in retrospect. It had 2 megabytes of RAM, which had to be used as not only the working memory of the device, but also the storage. It had a 16 Hz processor, a 4-greyscale screen, and a stylus-driven interface.</p>
<p>The Palm V was an amazing device. In lieu of the plastic of the Palm III, it had a finished anodized aluminum finish, very similar to the kinds of sleek devices we would only begin to regularly see in the last couple of years. It was nearly half the weight of its predecessor, and as thin as the stylus you used to control it. It had a surprisingly well-designed docking station (imagine this: since USB hadn&#8217;t yet been developed, it had to sync over the <a href="http://en.wikipedia.org/wiki/Serial_port" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://en.wikipedia.org/wiki/Serial_port']);">low-bandwidth Serial Port</a> available on PCs at the time).</p>
<p><span id="more-1364"></span></p>
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<div id="attachment_1365" style="width: 487px" class="wp-caption aligncenter"><img src="http://www.pixelmonkey.org/wordpress/wp-content/uploads/2012/12/20122349_fa9b7f73f2_o.jpg" alt="Palm V vs predecessor" width="477" height="235" class="size-full wp-image-1365" /><p class="wp-caption-text">Palm V vs predecessor</p></div>
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<p>I came across a time capsule of my Palm V usage. Since I was a web designer at this time, but since it was a &#8220;pre-web&#8221; era, I often put together little static HTML websites to demonstrate features and ideas to my friends. I did one of these for my Palm V.</p>
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<p><strong>A Mobile Device of Pure Utility</strong></p>
<p>In a world without cell data plans, wifi networks, &amp; laptop computers, my Palm V provided much of the same utility that is now spread across these various pieces of everyday technology infrastructure, but in a single device. I kept a unified to do list of my life, and a specialized task manager specifically for coursework and classes. In it, I tracked not just homework assignments and due dates grouped by class, but also my grades &#8212; so that I could prioritize work to optimize my grades.</p>
<p>I think I only got my first cell phone a couple of years later &#8212; and they were nowhere near ubiquitous yet, so my contact manager was actually being used to store landline phone numbers and addresses of my friends &#8212; and likely, of local take-out / delivery restaurants.</p>
<p><strong>What was AvantGo?</strong></p>
<p>I sometimes tell my friends that despite the lack of infrastructure in school for it, I was indeed a &#8220;child of the Internet&#8221;. This was mostly thanks to AvantGo.</p>
<p>When I was at home on my personal computer, I was already an avid web content reader from early pioneers like Salon.com, CNET, Wired, and BBC. But I couldn&#8217;t easily read their content at school. AvantGo was an early, popular service for Palm devices that let you download and sync &#8220;content channels&#8221;. Of course, this is way before RSS/Atom. Channels were really mobile-optimized static HTML websites that each provider would put out daily with a snapshot of their latest content. In the screenshot above, you can see me reading an article from Salon.com dated March 30, 2002.</p>
<p>In addition to officially supported channels that were put out by major publishers, you could also download and sync arbitrary web content. This was essentially an early version of <a href="http://readability.com" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://readability.com']);">Readability</a> / <a href="http://instapaper.com" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://instapaper.com']);">Instapaper</a> &#8212; in some ways, much clunkier, in other ways, more complete. The software would go to the website and try to mobile-optimize a site (stripping it down to basic HTML), while also crawling the relative links. For example, at the time I was very interested in participating in the Debian open source project, so I had AvantGo sync the <a href="http://www.debian.org/doc/debian-policy/" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.debian.org/doc/debian-policy/']);">Debian Policy Manual</a>, which contained hundreds of HTML pages full of reference information.</p>
<p>So, yes &#8212; when I was bored in Spanish or Math class, I&#8217;d pull up a political article from Salon.com, a tech piece about the 2000 tech bubble forming in Silicon Valley from Wired, or read over open source software development guidelines. I was a child of the Internet, and the Palm V kept me tethered in a pre-mobile world.</p>
<p>What makes AvantGo so interesting, upon reflection, is that despite everything against it &#8212; under-powered mobile devices, no ubiquitous wireless Internet access, and a less standardized world-wide-web, it still satisfied a use case that has yet to be satisfied today. Namely, it provided a way for me to curate the &#8220;best sources of content&#8221; I found on the web, and sync and download all their content to provide a personalized, offline library of content. Instead, we have nothing but fragmentation today &#8212; individual native apps for each news publisher, RSS readers like Newsblur providing a way to get the latest updates from a group of them, and mobile web browsers for everything else.</p>
<blockquote><p>Many in the industry see AvantGo as the first to attempt [a shift to mobile]. AvantGo&#8217;s software pulls content from a user-defined list of sites and loads the content into the PalmPilot&#8217;s synchronization queue on a desktop computer. When the PalmPilot is synchronized with the desktop machine using 3Com&#8217;s own synchronization software, the desired content is also uploaded to the Pilot &#8212; giving users a fresh stash of data to dig through offline.<br />
- from <a href="http://www.wired.com/science/discoveries/news/1998/09/14764" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.wired.com/science/discoveries/news/1998/09/14764']);">&#8220;The Next Browser War?&#8221;</a>, Wired, 1999
</p></blockquote>
<p><strong>Smartphones</strong></p>
<p>Obviously, devices running iOS and Android are finally starting to make ubiquitous computing a reality, and are providing less clunky ways to access web content.</p>
<p>But I think it&#8217;s worth reflecting on what my Palm V had going for it nearly a decade ago that has yet to arrive in this new era.</p>
<ul>
<li><strong>Vindigo</strong>: When I was a student at NYU, I had instant access to all the restaurants in New York, complete with editorial reviews, walking directions, and sometimes, menu previews. I also had a list of restaurants I had visited with notes about dishes I had ordered. This, despite my Palm V having no data connectivity, no built-in GPS, and extremely limited storage capacity. Yes, today we have tools like Yelp and Urbanspoon, but these tools are actually comparably slow and impersonal. I think there is an opportunity to win this market with speed &#8212; create an offline-synced, indexed, full restaurant database stored on the user&#8217;s phone, along with a personalized cache of restaurants that user has visited.</li>
<li><strong>4.0 Student</strong>: There is certainly no shortage of todo list applications out there, but I have been surprised to not see a rewrite of 4.0 Student for iOS and Android. The specific functions that a task manager needs to be optimized for students: grouping of tasks by course, quick entry of due dates, ability to enter in grades for tests and assignments, and ability to estimate a current GPA in the class. This allows a student to smartly prioritize his or her coursework by those classes that most need attention. A well-designed app probably has little need for web syncing, since it could be operated entirely from the mobile device.</li>
<li><strong>AvantGo</strong>: I do think RSS/Atom and the modern news readers are an important innovation for online content. But some content doesn&#8217;t fit into the RSS/Atom spec &#8212; think Wikipedia, HTML e-books, etc. Mobile devices have plenty of space for this, and these days, they even have the compute power to do the crawling / caching themselves (without the need for a sync via desktop). There are probably a ton of interesting use cases here &#8212; think about doctors/nurses who might want an offline cache of all of Wikipedia&#8217;s medical topics; a conference attendee who might want an offline sync of the conference agenda / schedule; or a military soldier who might want to sync the Army Field Manual.</li>
</ul>
<p>A great example of online/offline mastery that I witnessed in a mobile application is Spotify&#8217;s support for bringing an entire music playlist offline. Offers the best of both worlds.</p>
<p>We&#8217;re certainly living in an age of ubiquitous, wireless Internet access, whether via cell towers or wifi. But that doesn&#8217;t mean that the smartest applications are those that exclusively rely on data access being present. In fact, making your application rely on data access will almost certainly make it slower than it could be.</p>
<p>Due to our obsession with connectivity, I think many developers are forgetting about use cases where the mobile device is meant to be a smart accessory to our lives, rather than a portal to the web. These are no longer &#8220;thin clients&#8221; &#8212; instead, we should think of them as powerful handheld computers. Recent iPhone and Android devices feature dual-core processors at speed above 1Ghz and 1GB of RAM. In 1998, typical desktop computers were slower than this (e.g. a single-core P3 600 Mhz w/ 128MB of RAM and 10GB of disk storage).</p>
<p>Yes, we&#8217;ve put the power of a desktop computer into the palm of a user&#8217;s hand. But, are we really tapping this opportunity?</p>
<p class="postmetadata alt">
<small style="display: block; margin-bottom: 10px; font-size: 14px;"><strong>Andrew Montalenti</strong> (aka pixelmonkey, amontalenti) is the co-founder and CTO of <a href="http://parse.ly">Parse.ly</a>, which provides data insights to the web's best publishers. You can follow him on <a href="http://twitter.com/amontalenti">Twitter</a> or <a href="http://linkedin.com/in/andrewmontalenti">LinkedIn</a>. If you liked this post, you should <a href="http://mad.ly/signups/61030/join">subscribe to his free e-mail newsletter, <strong>Fire and Motion</strong></a>, which discusses technology startups and business from the trenches.</li>
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<h3 id="comments">One Response to &#8220;Going mobile in 1998&#8221;</h3>
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<cite><a href="http://arqspin.com" onclick="javascript:_gaq.push(['_trackEvent','outbound-commentauthor','http://arqspin.com']);" rel='external nofollow' class='url'>Michael Holroyd</a></cite> Says:
<br />
<small class="commentmetadata"><a href="#comment-299292" title="">January 7th, 2013 at 10:09 am</a> </small>
<p>Brings back memories &#8212; my first mobile device was a Palm VII back in 1999. Kept it in one pocket and the slick fold-out keyboard in the other. Fellow students were very confused to see that busted out to write e-mails! It&#8217;s fascinating to reflect on how much that device had in common with the new wave of tablet and smartphones.</p>
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<h2><a href="http://www.pixelmonkey.org/2013/09/03/parse-ly-funding-coverage" rel="bookmark" title="Permanent Link: Parse.ly Press Coverage &#8211; August 2013">Parse.ly Press Coverage &#8211; August 2013</a></h2>
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<p>Parse.ly made its funding announcement &#8212; a $5M series A, led by Grotech Ventures and with participation from FundersClub, Blumberg Capital, and ff Venture Capital. Read on for the full list of links to our coverage.</p>
<p><span id="more-1572"></span></p>
<p>Here is some coverage from around the web:</p>
<ul>
<li><a href="http://techcrunch.com/2013/08/26/parse-ly-raises-5m-for-platform-that-does-deep-semantic-analysis/" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://techcrunch.com/2013/08/26/parse-ly-raises-5m-for-platform-that-does-deep-semantic-analysis/']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">TechCrunch: Parse.ly Raises $5M For Predictive Analytics Platform That Helps Media Companies Decide What To Publish</a>
</li>
<li><a href="http://www.mediapost.com/publications/article/207532/parsely-raises-5-million-invests-in-core-tech.html#axzz2d55iEg7V" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.mediapost.com/publications/article/207532/parsely-raises-5-million-invests-in-core-tech.html#axzz2d55iEg7V']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">MediaPost: Parse.ly Raises $5 Million, Invests In Core Tech, Data</a>
</li>
<li><a href="http://blogs.wsj.com/venturecapital/2013/08/26/the-daily-startup-vcs-boost-bet-on-renewable-fuels-maker-joule/" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://blogs.wsj.com/venturecapital/2013/08/26/the-daily-startup-vcs-boost-bet-on-renewable-fuels-maker-joule/']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">The Daily Startup @ Wall Street Journal, VC Dispatch</a>
</li>
<li><a href="http://www.bizjournals.com/washington/blog/techflash/2013/08/grotech-leads-5-million-round-in.html" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.bizjournals.com/washington/blog/techflash/2013/08/grotech-leads-5-million-round-in.html']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">Washington Business Journal: Grotech leads $5 million round in analytics startup Parse.ly</a>
</li>
<li><a href="http://marketingland.com/facebook-driving-more-than-2x-twitter-traffic-to-parse-lys-news-clients-57198" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://marketingland.com/facebook-driving-more-than-2x-twitter-traffic-to-parse-lys-news-clients-57198']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">MarketingLand: Facebook Driving More Than 2x Twitter Traffic To Parse.ly&#8217;s News Clients</a>
</li>
<li><a href="http://gigaom.com/2013/08/26/feedly-dominating-the-post-reader-world-and-other-web-publishing-insights-from-parse-ly/" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://gigaom.com/2013/08/26/feedly-dominating-the-post-reader-world-and-other-web-publishing-insights-from-parse-ly/']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">GigaOM: Feedly dominating the post-Reader world, and other web-publishing insights from Parse.ly</a>
</li>
<li><a href="http://www.pehub.com/2013/08/26/parse-ly-raises-5m-from-blumberg-grotech-ff-venture-fundersclub/" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.pehub.com/2013/08/26/parse-ly-raises-5m-from-blumberg-grotech-ff-venture-fundersclub/']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">peHUB: Parse.ly raises $5M</a>
</li>
<li><a href="http://blog.parsely.com/post/59489517636/parse-ly-investors-back-the-new-content-performance" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://blog.parsely.com/post/59489517636/parse-ly-investors-back-the-new-content-performance']);">Parse.ly Blog: Parse.ly Investors Back the New Content Performance Authority</a>
</li>
<li><a href="http://thenextweb.com/insider/2013/08/27/a-month-after-google-reader-vanishes-feedly-ranks-as-the-top-rss-traffic-referrer/" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://thenextweb.com/insider/2013/08/27/a-month-after-google-reader-vanishes-feedly-ranks-as-the-top-rss-traffic-referrer/']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">The Next Web: A month after Google Reader vanishes, Feedly ranks as the top RSS traffic referrer</a>
</li>
<li><a href="http://venturebeat.com/2013/08/26/parsely-series-a/" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://venturebeat.com/2013/08/26/parsely-series-a/']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">VentureBeat: Parse.ly nabs $5 million to continue getting you to click on Grumpy Cat</a>
</li>
<li><a href="http://www.psfk.com/2013/08/trending-topics-analytics-platform.html" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.psfk.com/2013/08/trending-topics-analytics-platform.html']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">PSFK: Platform Tells Bloggers What To Write About Next [Video]</a>
</li>
<li><a href="http://memeburn.com/2013/08/life-after-google-reader-yes-feedly-is-still-winning/" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://memeburn.com/2013/08/life-after-google-reader-yes-feedly-is-still-winning/']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">memeburn: Life after Google Reader: yes, Feedly is still winning</a>
</li>
<li><a href="http://www.brafton.com/news/yahoo-might-be-top-web-property-but-google-still-drives-most-traffic" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.brafton.com/news/yahoo-might-be-top-web-property-but-google-still-drives-most-traffic']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">Brafton: Yahoo might be top web property, but Google still drives most traffic</a>
</li>
<li><a href="http://www.emediavitals.com/content/publishing-analytics-startup-parsely-releases-first-report-traffic-drivers" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.emediavitals.com/content/publishing-analytics-startup-parsely-releases-first-report-traffic-drivers']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">eMediaVitals: Publishing analytics startup Parse.ly releases first report on traffic drivers</a>
</li>
<li><a href="http://ipglab.com/2013/08/26/parse-ly-does-intelligent-tagging/" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://ipglab.com/2013/08/26/parse-ly-does-intelligent-tagging/']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">IPG Media Lab: Parse.ly Does Intelligent Tagging</a>
</li>
<li><a href="http://www.contentstandard.com/content-marketing/parse-ly-delivers-content-optimization-for-online-publishers/" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.contentstandard.com/content-marketing/parse-ly-delivers-content-optimization-for-online-publishers/']);" ADD_DATE="1378230597" LAST_MODIFIED="1378230597">ContentStandard: Parse.ly Delivers Content Optimization for Online Publishers</a>
</li>
</ul>
<p>More coming soon!</p>
<p class="postmetadata alt">
<small style="display: block; margin-bottom: 10px; font-size: 14px;"><strong>Andrew Montalenti</strong> (aka pixelmonkey, amontalenti) is the co-founder and CTO of <a href="http://parse.ly">Parse.ly</a>, which provides data insights to the web's best publishers. You can follow him on <a href="http://twitter.com/amontalenti">Twitter</a> or <a href="http://linkedin.com/in/andrewmontalenti">LinkedIn</a>. If you liked this post, you should <a href="http://mad.ly/signups/61030/join">subscribe to his free e-mail newsletter, <strong>Fire and Motion</strong></a>, which discusses technology startups and business from the trenches.</li>
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<h1>
Make-Ahead Side: Sweet Potato, Parsnip, and Celery Root Mash </h1>
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<a href="http://www.recipe.com/blogs/cooking/author/dyen/" title="Posts by Diana Yen" rel="author">Diana Yen</a> | December 22, 2014 </p>
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<p style="text-align: center;"><a href="http://www.recipe.com/sweet-potato-parsnip-mash-1/"><img class="aligncenter" title="Sweet Potato Celery and Parsnip Mash" src="http://blogs.mydevstaging.com/blogs/cooking/files/2014/12/550_feat_mash.jpg" alt="Sweet Potato Celery and Parsnip Mash" width="550" height="614"/></a></p>
<p>With winter cooking in full swing, I&#8217;ve been making heartier meat dishes such as braises, <a href="http://www.recipe.com/search/?searchTerm=roasts">stews</a>, and roasts. One my favorite side dishes to accompany them is <a href="http://www.recipe.com/sweet-potato-parsnip-mash-1/">sweet potato mash</a>. They&#8217;re less starchy than white ones and higher in nutrition, packed with loads of vitamin A. I liked the addition of parsnips in this recipe and added a bulb of celery root as well to give the dish another layer of earthy flavor.</p>
<h3><a href="http://www.recipe.com/sweet-potato-parsnip-mash-1/">Get the recipe for sweet potato and parsnip mash here.</a></h3>
<p style="text-align: center;"><a href="http://www.recipe.com/sweet-potato-parsnip-mash-1/"><img class="aligncenter" title="Potatoes and Parsnips" src="http://blogs.mydevstaging.com/blogs/cooking/files/2014/12/550_potatoes_parsnips.jpg" alt="Potatoes and Parsnips" width="550" height="680"/></a></p>
<p>I began by scrubbing and peeling all of my root vegetables. Celery root can be a little tricky to work with since the skin is thick and bumpy, so I use the peeler first to remove as much of the exterior as possible. Then I trim off any missed spots with my knife. By cutting them all into 1-inch cubes, they&#8217;ll cook more evenly together in the pot.</p>
<p style="text-align: center;"><a href="http://www.recipe.com/sweet-potato-parsnip-mash-1/"><img class="aligncenter" title="Peeling Vegetables" src="http://blogs.mydevstaging.com/blogs/cooking/files/2014/12/550_peeling_vegetables.jpg" alt="Peeling Vegetables" width="550" height="403"/></a></p>
<p>I transferred the vegetables to a large stock pot and covered them in water with a large pinch of salt. After about 15 minutes of cooking, they were fork-tender. I drained and transferred everything to a large bowl.</p>
<p>Because I like mine with a little chunkier texture, I used my hand masher to mix them together. The butter and milk help to smooth out the mash, while the brown sugar and allspice round out the flavors.</p>
<p style="text-align: center;"><a href="http://www.recipe.com/sweet-potato-parsnip-mash-1/"><img class="aligncenter" title="Mashing Sweet Potatoes" src="http://blogs.mydevstaging.com/blogs/cooking/files/2014/12/550_mashing.jpg" alt="Mashing Sweet Potatoes" width="550" height="438"/></a></p>
<p>This dish can be made the day ahead and reheated right before serving. Be sure to add an extra pat of butter on top to finish. Try this root vegetable mash as a sweet, earthy alternative to classic mashed potatoes at your next meal.</p>
<h3>Sweet Potato, Parsnip, and Celery Root Mash</h3>
<p><strong>Serves:</strong> 8<br/>
<strong>Prep Time:</strong> 15 minutes</p>
<p>1/4 pound celery root, peeled and cut into 1-inch pieces<br/>
1 pound parsnips, peeled and cut into 1-inch pieces<br/>
2 pounds sweet potatoes, peeled and cut into 1-inch pieces<br/>
1/2 cup 2% milk<br/>
1/4 cup packed brown sugar<br/>
2 tablespoons unsalted butter<br/>
3/4 teaspoon salt<br/>
1/4 teaspoon ground allspice</p>
<p>1. Combine parsnips and sweet potatoes in a medium pot; cover with 1 inch of cold water. Bring to a boil, then reduce heat to medium and simmer for 10 to 15 minutes, or until vegetables are tender and parsnips have lost their bitterness.<br/>
2. Drain cooked vegetables and immediately return to pot over low heat. Mash with milk, brown sugar, butter, salt, and allspice.</p>
<h3>Get the <a href="http://www.recipe.com/sweet-potato-parsnip-mash-1/">original recipe here</a>.</h3>
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