slint/docs/writing-style-guide.md

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<!-- Copyright © SixtyFPS GmbH <info@slint.dev> ; SPDX-License-Identifier: MIT -->
# Writing Style Guide
Use this style guide as a check list when reviewing / writing:
- documentation
- blog posts
- posts on social media
## Objective
In our written communication we aim to be:
- concise: It's common to skim through text these days.
- easily understood: Simple terms, phrases, and words reach a wider audience.
- informal: We're not a big corporation, we need to appear as a small, human company.
## Guidance
1. Use contractions:
Avoid: "We are proud to announce ..."
Use: "We're pround to announce ..."
Rationale: Makes for a conversational, human tone.
2. Offer direct advice:
- Avoid: "Please install XYZ ..."
- Use: "Install XYZ"
- Rational: The user is reading this to get instrunctions, there's no need to beat around the bush.
3. Write actionable:
- Avoid: "Element XYZ makes it possible to set the background color."
- Use: "Use element XYZ to set the background color."
- Rationale: Shorter, straight to the point.
4. Don't shout.
- Avoid: "Try out XYZ!"
- Use: "Try out XYZ."
- Rationale: Use exclamation points sparingly, save them for when they really count. We already have the attention of the reader.
## Docs
- Ensure links don't go to blank pages e.g. [1.7 concepts](https://releases.slint.dev/1.7.0/docs/slint/src/language/concepts/)